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Nikon D70 receives DIWA Award

Ilse Jurrien
Photokina report
Friday 24th, September 2004
Posted by: Ilse Jurrien

DIWA (Digital Imaging Websites Association), a world-wide organisation of collaborating digital imaging websites, today announced that two Nikon digital cameras have been awarded for outstanding test results. On all accounts, the Nikon D70 satisfied the DIWA testing experts, who honoured its overall performance with a DIWA Gold medal in the category of digital system cameras. Also another high-quality Nikon digital camera, the compact megazoom model Coolpix 8700, has passed the rigorous DIWA tests with excellent results, qualifying for a DIWA Silver medal. The Nikon D70 took the D-SLR market to new heights by introducing exceptional features and qualities at a very reasonable price.

Nikon D70 SLR & Nikon Coolpix 8700
Although the D70 SLR camera is targeted for advanced amateurs, also numerous professional photographers have found the D70 to deliver exceptionally good value for money. The DIWA testing team confirms this impression. Numerous individual reviews conclude that the Nikon D70 qualities are indisputable, regardless of the price issue. The Nikon Coolpix range of high-performance digital compact cameras is topped by the 8 Megapixel Coolpix 8700. Several reviews, based on the comprehensive DIWA testing procedure, confirmed that the camera performs better than many of its rivals, with scores well within the DIWA range for a Silver medal.

Nikon Coolpix 8700 Megazoom camera
One DIWA test expert summarises his impressions like this: "My expectations for the Nikon D70 were fully met during my review and I was pleased to see that my DIWA colleagues reached the same conclusion. If any camera is worthy of the DIWA Gold Award, it must be the Nikon D70. As for the Coolpix 8700, the high profiled megazoom category has tough competition, making it extremely difficult to pass the needle's eye. The camera is among the very best in its class and I consider it to be a good choice for those regarding quality as more valuable than the price tag".

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About DIWA Awards
The Digital Imaging Websites Association (DIWA) is a growing group of independent Web-based specialist publications dedicated to digital imaging. DIWA harnesses the collective talent and expertise of its members, resulting in industry awards that command unparalleled confidence and value, both for consumers and the industry, alike. DIWA awards come in the form of bronze, silver and gold medals.

Unique test scoring procedure
DIWA product test awards are exclusively decided through the analysis of multiple test scores from different DIWA testers, testing different samples of the same product. A very detailed and comprehensive standardized scoring procedure is employed, tailored carefully for each category of product. Multiple testing eliminates the chance of an, isolated, unrepresentative product sample or test error, or even hidden bias, from affecting the trustworthiness of the overall result.

Awards throughout the year
DIWA is also unique in its policy in issuing awards for deserving products throughout the year, culminating in annual best of the year Platinum medal awards. At the heart of the DIWA organisation is its multi-lingual Web site, where you can find links to the latest reviews published by DIWA member publications. The site also archives DIWA awards and is designed to aid consumers in their choice of imaging products.

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