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Olympus Stylus 740 Digital

Ilse Jurrien
Photokina report
Wednesday 23rd, August 2006
Posted by: Ilse Jurrien

Anyone who wants to get close to the action should take a good look at the Stylus 740 Digital from Olympus. This camera features a new 5x zoom lens, which is great for scrutinising objects that are a bit further away, and a 7.1 million pixel CCD for photos bursting with detail - all squeezed into tiny weatherproof metal bodies. The Olympus 740 is further equipped with 23 special scene modes to make many familiar photo situations easier and they perform particularly well in low light. The Olympus Stylus 740 Digital is available in a choice of colours and will be in UK stores from September, priced at around Ł260.00. The Oly Stylus 740 looks gorgeous and is available in a choice of colours - Moonlight Silver, Twilight Blue or Sunset Red.

Olympus Stylus 740

Olympus 740 camera - 5x zoom lens
Its gently tapered design makes the Olympus Stylus 740 a treat to hold, but anyone thinking that their good looks are just skin deep should beware! Inside these beauties are a beast of a lens and a 7.1 million pixel CCD that together deliver razor-sharp photographs. The versatile 5x, zoom lens on the Stylus 740 is great for capturing more general scenes and then zooming in to scrutinise specific details. Furthermore, the cameras’ sensitivity to light is increased so that faster shutter speeds can be used to reduce the effect of the camera moving.

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Olympus Stylus digital camera - Scene modes
Achieving great results on the Olympus Stylus 740 couldn’t be easier, as a choice of 23 special scene modes have been included to cover just about every common photo situation, including Beach&Snow, Fireworks, and Sports. Operating this camera is pretty straightforward, but should anyone need a reminder of what a particular function does, they can turn to the built-in Guide Function for help. This explains the cameras’ main functions directly on the LCD screen - like having the instruction book built in!

Olympus Stylus 740

Olympus Stylus-740 - BrightCapture Technology for LCD screen
Thanks to the BrightCapture Technology included on the µ 740, framing and taking photos under low-light conditions is no longer a haphazard affair, as its high contrast 6.4cm LCD screens are around 4x brighter than normal, making aiming the camera much easier. The same technology is also put to good use improving both photos and movie clips taken in low light. This makes capturing the true atmosphere of candle-lit dinners, indoor parties, or other night scenes much easier - particularly with still photos, as flash is not always necessary.

Olympus Stylus 740

Olympus Stylus 740 Digital - Price & Availability
An underwater case is available for either the Olympus Stylus 740 so that the cameras can play a part in today’s more active lifestyles. The Olympus PT-034 Underwater Case will take the camera down to depths of 40m, so that even creatures of the deep won’t escape the gaze of that 5x zoom! Great ergonomic design, a choice of colours, exceptional zoom performance and BrightCapture Technology - these are the keywords for the Mu 740. The new Olympus Stylus 740 Digital will be in UK stores from September 2006, at a suggested retail price of Ł260.00.

Olympus 740 - Features:
• 7.1 million pixels
• Weatherproof metal body
• Colours: Moonlight Silver, Twilight Blue or Sunset Red
• 5x optical zoom (equiv. to 36-180mm on a 35mm model) 1:3.3-5.0
• Mechanical Image Stabiliser (Stylus 750)
• 6.4cm /2.5” LCD (with 215,000 pixels)
• BrightCapture Technology for better low light photography
• BrightCapture Technology movie mode with sound (320x240 pixels at 15fps)
• 23 scene modes (e.g. Beach&Snow, Sunset, Fireworks) and Auto
• Guide Function
• Internal memory plus xD-Picture Card slot
• Multi-language menu with 10 languages
• Possibility to download 15 more languages from the internet

Olympus Stylus 740

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