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Olympus Stylus 730 Digital

Ilse Jurrien
Photokina report
Wednesday 23rd, August 2006
Posted by: Ilse Jurrien

With a luxuriously large 7.6 cm LCD screen, sophisti-cated illuminated controls and super-slim design, taking photos using the Olympus Stylus 730 is a real pleasure. The extra-large screen also means that, once the shoot is over, all of your friends can enjoy viewing the shots at the same time. The 7.1 million pixel CCD and precision 3x zoom lens work together to deliver pictures packed with detail - something that can be really appreciated on an LCD screen of this size. And, as with all Stylus series cameras, the slim metal bodied is weatherproof, so even rain needn’t stop play. But it’s when night time falls that the Stylus 730 really comes into its own as its buttons automatically illuminate.

Olympus Stylus 730

Olympus 730 - LCD screen contrast
Olympus developed BrightCapture Technology also increases LCD screen contrast and boosts the ISO value to brighten pictures considerably - now also in the Movie mode for the first time. The Olympus Stylus 730 Digital proves that it’s often when the lights go down that the fun really starts. From October 2006, this camera will be brightening people’s days - and nights - when it hits selected High Street stores, priced at around £270.00.

Olympus Stylus 730 Digital - 3-inch LCD screen
The super-sized screen on the Olympus Stylus 730 brings a whole new dimension to picture taking. There’s no more squinting at pokey little monitors, or peering through viewfinders, instead the picture to be taken is clearly displayed on a high contrast 230,000 pixel LCD screen, measuring a whopping 7.6cm. This doesn’t only make framing shots much easier; it allows larger groups of friends to view shots already taken on the camera comfortably, without having to plug it into a TV or computer.

Olympus Stylus-730 - Weatherproof metal body
Yet despite its screen size, this camera is remarkably slim, barely creating a bulge in a jacket pocket or handbag. Behind its stylish, weatherproof metal body, the Olympus µ 730 has been equipped with a powerful 7.1 million pixel CCD, for detailed, razor-sharp results. In addition, the high-quality 3x optical zoom lens (equiv. to 38-114mm on a 35mm camera) gives the photographer the versatility to capture rolling landscapes, and then zoom-in to isolate a far away feature.

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Olympus Stylus digital camera - Guide Function
Ease of use is a key element of this camera’s design. The Stylus 730 is thoughtfully equipped with a Guide Function that explains the different camera settings on the LCD screen - a bit like having the instruction book built in. Users can also choose to store their photos in either the internal memory, or on optional xD-Picture Cards.

BrightCapture Technology for the camera's movie mode
In low-light the performance of the Stylus-730 is second to none. Illuminated buttons automatically start to glow when the ambient light begins to fade, allowing the photographer to continue finding their way around the controls even in the dark. Also, Olympus’ patented BrightCapture Technology increases LCD screen contrast by up to 4x to make framing subjects easier. BrightCapture also boosts the maximum ISO value to 1600, so that photos taken in darker conditions come out significantly brighter and look more natural, as the need to use the flash is reduced. BrightCapture Technology is now also available in the camera’s movie mode with sound.

Olympus Stylus-730 - Digital Image Stabilisation Edit function
Boosting the ISO value means that faster shutter speeds can be used, reducing the chance of camera shake. However, if a photo does turn out blurred, all is not lost as the Olympus Stylus-730 boasts a Digital Image Stabilisation Edit function. This detects camera movement at the moment the shutter is released; the Olympus 730 Digital then compensates for the unintentional movement and helps to correct the blurred shot. Image blur and other photo imperfections like backlighting and red-eye can also be corrected directly on the camera, at the press of a button, with the new Perfect Fix function.

Olympus Stylus 730

Olympus Stylus 730 camera - Price & Availability
With its huge 7.6cm LCD screen, illuminated buttons and exceptional performance in both day and night, the Olympus Stylus 730 Digital is packed full of bright ideas. The camera will be available from selected retailers, priced at £270.00, from October.

Olympus 730 Digital - Features:
• Weatherproof metal body
• 7.6cm/3” LCD (with 230,000 pixels)
• 7.1 million pixels
• 3x optical zoom (equiv. to 38-114mm on a 35mm model), 1:3.5-5.0
• BrightCapture Technology for better low light photography
• BrightCapture Technology movie mode with sound (640x480 pixels at 30fps)
• Illuminated buttons
• Digital Image Stabilisation Edit to lower the risk of blurred pictures
• 20 scene modes (e.g. Sports, Beach&Snow, Candle) and Automatic
• Guide Function
• Perfect Fix button for correction of image blur, backlight and red eyes
• Internal memory plus xD-Picture Card slot
• Multi-language menu with 10 languages
• Possibility to download 15 more languages from the internet
• English, German, Spanish, Italian, French, Russian, Czech, Polish, Danish, Dutch
• Supplied with Olympus Master Software
• Supplied with LI-42B battery plus charger

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