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Nikon Coolpix S10

Ilse Jurrien
Photokina report
Thursday 24th, August 2006
Posted by: Ilse Jurrien

Nikon is pleased to announce the introduction of the Nikon Coolpix S10. Packing powerful imaging performance, 10x zoom capability and a stylish swivel design into compact dimensions, the Nikon S10 makes it easy to take great-looking shots from more imaginative angles. With a distinctive wave-surface design and a high-quality finish, the Nikon Coolpix S10 is as attractive as the images it achieves. But even more impressively, the Nikon Coolpix S10 digital camera features 6.0 effective Megapixel image resolution as well as a built-in 38-380mm (35mm equivalent) 10x Zoom-Nikkor lens, making it easy to compose everything from close portraits to wide-open scenery with fine detail.

Nikon Coolpix S10

Nikon S10 - Availability and Price
And because the distinctive camera body incorporates a swivel design for the lens, users can set their creativity free, holding the camera overhead to capture action over the crowd or composing from down low to get a different perspective, while the large, bright 2.5-inch LCD with a 170-degree viewing angle lets users frame the shot with accuracy. The Nikon Coolpix S10 camera is scheduled for release in September 2006 in Europe. The recommended retail price in the Netherlands is €449.

Nikon Coolpix S10 camera - Vibration Reduction
With the advantage of VR (Vibration Reduction) capability, the Nikon Coolpix S10 allows users to overcome camera shake to take sharper, more stable pictures in a range of shooting situations. And as the camera offers increased light sensitivity up to impressive ISO 800, users can get great-looking results in lower light without the need for an extended exposure and select much faster shutter speeds when taking pictures of fast-moving subjects.

Nikon Coolpix S10 compact camera - Editing and Effects
The Nikon S10 additionally features a handy One-touch portrait button that provides direct access to three unique in-camera Nikon image innovations, Face Priority AF that automatically detects and achieves sharp focus on people’s faces wherever they are in the frame, In-Camera Red-Eye Fix that can automatically overcome the red-eye effect sometimes caused by flash, and Nikon’s D-Lighting that can rescue underexposed images or shots with too much back light. And the Nikon Coolpix S10 takes convenience even further with its supplied lithium battery that can take hundreds of shots on a single charge and PictBridge compatibility that means there’s no need to use a computer at all when printing, just connect the Nikon Coolpix S10 straight to a PictBridge-compatible printer and print directly without delay.

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Nikon S10 digital camera - Pictmotion and LCD monitor
An ample choice of Scene modes makes operation even easier in a wide range of common shooting situations. Simply select the most appropriate mode and the Nikon S10 automatically determines and sets the optimum combination of settings. In all there are 15 Scene modes to choose from and 4 of them also feature Scene assist, which helps users to achieve more attractive composition. The Nikon Coolpix S10 also adds new entertainment to photography with Nikon’s Pictmotion function that lets users combine images, movies, music and visual styles for automatically produced audiovisual shows, in-camera. And because the LCD of the Nikon Coolpix S10 has an impressively wide viewing angle of 170 degrees, it’s easy for everyone to gather round and watch Pictmotion shows together.

Nikon Coolpix S10 features
• Highly compact dimensions of (W x H x D) 112.5x74.5x40.5mm excluding projections
• Surprisingly light weight of approx. 220g (without battery and SD memory card)
• USB connectivity enables swift data transfer to computers and other peripherals
• BSS (Best Shot Selector)
• Exposure BSS identifies and saves users choice of image
• Macro shooting enables shooting from as close as 4cm
• Time zone function allows setting of home town and new city time zone
• 16MB (approx.) internal memory
• Compatible with widely available SD cards
• Menu available in a choice of 20 languages
• Menus and icons are designed for easy viewing and navigation
• Help button displays simple explanations for functions on the main menu
• Joystick-type multi selector with corresponding LCD icon makes operation simpler
• 4x digital zoom extends compositional freedom
• 5 movie modes with sound plus Time-Lapse movie mode
• Electronic VR available
• Choice of White Balance
• Date Search function allows searching of images according to date recorded
• Date Counter visually records the countdown of days to a special occasion
• Auto with TTL control
• 7-mode manual (Direct sunlight, Incandescent, Fluorescent, Flash, White Balance)

Nikon Coolpix S10

Nikon Coolpix S10 digital compact camera - Software
Like all other cameras in the highly popular Coolpix range, the Nikon Coolpix S10 also comes complete with Nikon’s exclusive PictureProject software. Powerful, yet exceptionally user-friendly, PictureProject makes it a snap to transfer, organize, edit and share photos with family and friends.

Nikon S10 photo camera - Optical zoom lens
Incorporating a powerful 10x Zoom-Nikkor lens with a 38-380mm (35mm equivalent) range, the Nikon realizes compositional freedom to capture everything from tight portraits to wide-open scenery. And because the lens is set into a distinctive swiveling design, users can take shots from more creative, imaginative angles, holding the camera aloft to take sporting shots over the crowd, for example, or shooting from the hip or close to the ground to get a new interesting perspective on the scene at hand.

Nikon VR technology
Because the Nikon Coolpix S10 offers Nikon’s effective Image Sensor Shift VR (Vibration Reduction) capability, camera shake is no longer a problem. Easy to activate by pressing the shutter button halfway, it automatically detects and corrects for minor camera shake to produce sharper, more stable shots and is especially useful when shooting in low light or taking handheld macro shots. What’s more, Image Sensor Shift VR even supports faster framing on the LCD.

Nikon Coolpix S10 digital photo camera - Portrait and Auto focus
The One-touch portrait button gives instant access to three unique Nikon image innovations. Face-priority AF can automatically find people’s faces in the frame then achieve sharp, satisfying focus on them for crisper, clearer portraits. In-Camera Red-Eye Fix can detect the unwanted effect sometimes caused by flash and compensate for it in-camera. And Nikon’s D-Lighting can rescue images with undesirable exposure by creating a copy with light and detail added where necessary and areas of appropriate exposure left precisely as they are.

Nikon Pictmotion - In camera entertainment
Pictmotion brings exciting new in-camera entertainment. Extending photographic enjoyment beyond conventional slideshow functions, it allows users to select their favorite movies and images, decide on a visual style, and then pick one of 5 music files pre-installed in the camera or load new ones to complement the mood. The Nikon Coolpix S10’s then automatically combines all the aforementioned elements to produce a polished production with transitions between images and movies synchronized to the choice of music.

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