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Sony Cybershot DSC-W70

Luuk Jurrien
Photokina report
Saturday 31st, December 2005
Posted by: Luuk Jurrien

Sony expands its W-series line of digital cameras with the Sony Cyber-shot DSC W70. “The Sony W70 features intelligent functions that work behind the scenes, said James Neal, director of digital imaging products at Sony Electronics. “Users can focus on those moments of inspiration that make great photographs without the hassle of worrying about camera settings.” The 7 megapixel DSC W70 camera has an updated traditional camera style with an eye-level viewfinder and a large 2.5-inch LCD screen. The camera incorporates precision Carl Zeiss Vario-Tessar 3x optical zoom lenses; MPEG1 movie recording; high-light sensitivity settings; and a mode dial to quickly switch among photo, video, and preview.

Sony Cybershot DSC-W70

Sony Cybershot W70 - 7 Megapixel
The cameras’ high light-sensitivity facilitates shooting at higher shutter speeds to capture fast-moving subjects with reduced blur. It also allows for shooting without a flash to capture more natural-looking images in low-light settings. The DSC-W70 model has a maximum ISO setting of 1000. Sony’s Clear RAW imaging technology helps increase the cameras’ ISO settings and, at the same time, reduces the chances of blurry or grainy pictures by keeping picture noise to a minimum.

Sony Cybershot W70 - Function guide & Resolution guide
The Sony W70 features a new function guide and resolution guide. When menu icons are selected, such as a specific shooting function or scene mode, a simple text explanation is displayed on the LCD making it easier to maximize the camera’s performance. This function guide can be turned off as you become more familiar with the camera. The resolution guide is helpful when deciding on the best resolution for prints. When you select the resolution, a pop-up screen informs you of the ideal print size for that particular setting.

Sony DSC W70 - Auto-exposure & Autofocus
The Sony Cybershot W70 digital camera also features auto-exposure and multi-point, auto-focus functions. Sony’s multi-point auto-focus system can intelligently focus on the subject and avoid mistakenly focusing on the background by evaluating five separate focus areas of the frame. According to Neal, “With this kind of intelligence working behind the scenes, pictures come out right the first time.”

Cybershot DSC-W70 - Sony Real Imaging Processor
Sony’s ultra-fast Real Imaging Processor circuit delivers quick start-up, fast shot-to-shot times, and long battery life. Both cameras snap up to 360 shots on a single full charge. If you leave home without your memory cards, the Cybershot DSC W70 features 58MB of internal memory so that you can keep on shooting. When you are ready to expand its capacity, optional Memory Stick Duo media cards can hold up to four gigabytes of data.

Sony Cybershot DSC-W70

Sony Cybershot W70 - High quality prints
The high-resolution Sony W70 digital camera is ideal for making high-quality prints. When you connect them to a Sony DPP-FP50 digital photo printer, you can create prints, postcards, or even calendars using the printer’s supplied software. With Sony’s ImageStation online photo service, you can expand your options to print tens or even hundreds of pictures, create online photo and video albums, or make customized gifts such as photo books and calendars with your own life as the creative inspiration.

Sony W70 digital camera accessories
The Cyber-shot DSC-W70 camera ships in April for about $300. The Sony W70 will be available in black and silver. Optional accessories for the Sony Cybershot W70 include a lens adapter (VAD-WB) for about $30, a wide conversion lens (VCL-DH0730) for about $99, a tele-conversion lens (VCL-DH2630) for about $130, a travel charger (BC-TRG) for about $60, a sports pack (SPK-WA) for about $100, and a leather case (LCS-WE) for about $40.

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