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Samsung Ultra Edition 8.4

Ilse Jurrien
Photokina report
Sunday 10th, September 2006
Posted by: Ilse Jurrien

The face of 3G handsets changes today as Samsung, building on its heritage of delivering inspirational design matched with powerful functionality, unveils a new line of 3G mobile phones. Part of Samsung’s Ultra Edition design-led range, these stylish mobiles expel the myth that 3G handsets have to be cumbersome and heavy. Launched today at the Louvre Museum in Paris, the Ultra Edition 3G range includes the world’s slimmest 3G mobile handset ever, the Ultra Edition 8.4 (Samsung Z370). This groundbreaking mobile phone offers to maximise access to all of the benefits that 3G networks can offer, but with a look that is better than ever before.

Samsung Z370

Samsung Ultra Edition 3G mobile phone
The Ultra Edition 3G mobile range has been built upon the signature inspirational design concepts that Samsung has become famous for. Each design has then been further enhanced to empower the user to experience and fully engage with all of the content and applications that are currently available on 3G and some of them, on HSDPA networks.

Samsung Ultra Edition 8.4 - Design
Possessing an ultra slim depth of only 8.4 mm and weighing a mere 71 grams, the Ultra Edition 8.4 (Samsung Z370) is the world’s slimmest 3G handset and now sets the standard against which all others can be compared. This mobile houses a large landscape 1.93” TFT display with dual 2 megapixel and VGA cameras, making it the perfect accessory for those that love 3G video calling or can’t help but take the occasional self portrait. Capable of playing music with multiple audio formats and JAVA-enabled games, this connected candy bar is perfect for the entertainment lover in all of us. The document viewer, speaker phone, micro-SD card slot and host of PIM functions ensure that there’ll always be time for work as well as play.

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Samsung Z370 3G Handset - Performance
“For a long time a major barrier to consumer adoption of 3G has been the absence of handsets which are capable of delivering great functionality, with an attractive design. Today, we make sure that this barrier is erased with the European launch of the Ultra Edition 3G handsets,“ said Kitae Lee, President of Samsung’s Telecommunication Network Business. “These phones combine the best in design that Samsung has become known for, with a rich array of functions that will ensure people can get access to the widest range of applications and entertainment at the fastest speeds possible. With this launch, 3G is now most definitely sexy and Samsung is at the forefront of this.”

Samsung Ultra Edition premium mobiles
The Ultra Edition mobiles were created to strike the right balance between sharp attractive design and inner strength, performance and simplicity of use. Samsung’s Ultra Edition premium mobiles set a new industry standard, whilst maintaining the ultimate in signature Samsung design. For those who want the body as well as looks, the Ultra Edition range means that slim doesn’t have to be delicate, thanks to the use of new materials such as magnesium and fiber glass infused plastic in their design. Samsung’s Ultra Edition 3G handsets will be available throughout Europe by end of this year.

Samsung Z370 - Specification
• Standard GSM / GPRS (900/1800/1900MHz) + EDGE + UMTS
• Camera 2 Megapixel Camera + VGA Dual Camera (3x Zoom)
• Display 1.9” 220x176 262K Color TFT LCD Landscape Screen
• Features Video Recording & Messaging (MPEG4 / H.263 )
• MP3/ AAC / AAC+ / e-AAC+
• Digital Power Amp / Landscape Display
• Bluetooth 1.2 / USB 1.1
• Document Viewer
• Speakerphone / Offline Mode / uSearch
• 20 MB embedded
• Size 112 x 50 x 8.4 mm
• Weight 71g

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