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Olympus FE-360

Mark Peters
Photokina report
Thursday 21st, August 2008
Posted by: Mark Peters

Olympus introduces a stylish point-and-shoot camera that combines easy operation and smart performance to capture brilliant images at the push of a button. While small in size, the new Olympus FE360 is full of impressive imaging technologies packed into a colorful slim metal body ideal for people on the move. Raising the bar for entry-level digital cameras, the model features 8.0 megapixels of resolution; Image Stabilization for blur-free images; Face Detection for crisp portraits; Perfect Shot Preview to see various shot options before the shutter is pressed; In-Camera Help Guides that make print manuals obsolete; a rechargeable lithium-ion battery for convenience; and an LCD backlight boost for viewing in bright light.

Olympus FE-360

Underwater photography with Shooting mode
The new Olympus FE-360 digital compact camera offers numerous pre-set shooting modes, such as Sports, Fireworks and Night Scene with Portrait. The camera also offers VGA & AVI-quality video and sound, which enable users to shoot and share movies on the big screen or on the Web. The FE-360 offers 20 shooting modes (including three for underwater shooting with the camera's optional housing).

Olympus FE-360 shoots blur-free photos
Digital Image Stabilization, offered on the FE-360, freezes the action with high ISO sensitivity and fast shutter speeds to help prevent blurry images often caused by a moving subject. Dual Image Stabilization adds mechanical Sensor-Shift Image Stabilization to Digital Image Stabilization to provide one powerful anti-blur solution for capturing great images even if the photographer or the subject is moving. Olympus' mechanical Sensor-Shift Image Stabilization keeps images sharp by adjusting the CCD image sensor to compensate for camera movement, which often occurs in low-light conditions when shutter speeds are slower.

Olympus Face Detection
Face Detection tracks faces within the frame and automatically focuses (Face Detection AF) and optimizes exposure (Face Detection AE) for sharp, brilliant portrait pictures. Even if your subject is moving, the camera continuously tracks your subject's face without having to press the shutter button. The Olympus FE-360 offers Perfect Shot Preview mode, which enables users to preview and select various photographic effects on a live, multi-frame window on the LCD before snapping the shot. This feature allows users to see precisely what the image will look like when adjustments are made, ensuring they are capturing the exact image desired. It is a great way for novice users to learn about the effects of different photography techniques, such as exposure compensation, white balance and metering.

Camera guide for the Olympus FE-360
The new Olympus FE-360 camera features an enhanced In-Camera Help Guides that make digital photography simple and fun for users of all ages and skill levels. A tutorial "shooting guide" educates users on tips for achieving specific effects, such as "shooting into backlight," perfect for bright situations such as a day at the beach, and "adjusting image quality" for uploading images to auction sites. The shooting guide not only provides detailed descriptions for various situations and environments, but also sets the camera for optimum results with the touch of a button.

Olympus FE-360

Olympus FE-360 flash memory solution
All Olympus digital point-and-shoot cameras accept xD-Picture Card media. The Olympus FE-360 will also come equipped with an adapter, which will enable microSD memory cards to be used when capturing images. The microSD cards are emerging in consumer electronic devices, including mobile phones and PDAs. Users can also easily display photos on their HDTVs.

Olympus Software
Olympus Master 2 Software provides the ultimate in digital imaging management. An intuitive user interface makes downloading to your computer quick and simple, and images are easily organized by folders or albums and searchable by date in Calendar view. Additionally, with one-click editing tools, such as red-eye removal, images can be touched up before printing or e-mailing. Online support, templates, firmware upgrades and other user services are just a mouse-click away. Use the optional muvee Theater Pack to create professional quality slide shows and DVDs from your pictures using any of several built-in templates.

Olympus FE-360 Price
The Olympus FE-360 will be available in August 2008. The Olympus FE360 includes the LI-42B Rechargeable Battery and Charger, USB Cable, Audio/Video Cable, Wrist Strap, Manual, CD-ROM with Olympus Master 2 Software, Warranty Card and microSD adapter. The new Olympus FE360 camera is available in red, blue, pink, black and silver and offers a unique set of features so consumers can choose the FE that best meets their needs: Stylish and affordable, this super-slim (0.7 inch) metal body fits easily into a shirt pocket or clutch for a night on the town; and its 3x optical zoom is matched with 20 custom shooting modes for virtually every scenario. The estimated street price for the Olympus FE-360: $149.99 (U.S.)

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