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Canon PowerShot SD880 IS

Dennis Hissink
Photokina report
Friday 19th, September 2008
Posted by: Dennis Hissink

Canon announces the new PowerShot SD880 IS Digital ELPH camera. Loaded with a host of advanced features, such as Optical Image Stabilization and Canon's new DIGIC 4 image processor, this new Canon camera is ideal for the trendsetting techie looking for functionality or style-conscious photo enthusiasts who want their gadgets to keep pace with their style. The successor to Canon's widely popular PowerShot SD870 IS Digital ELPH camera, the PowerShot SD880 IS Digital ELPH camera boasts improved specifications such as 10.0-megapixel resolution and 4x wide-angle Optical Zoom with Optical Image Stabilization.

Canon PowerShot SD880 IS

Canon PowerShot SD880 IS camera
In combination with the latest DIGIC 4 image processor and Motion Detection Technology, the wide-angle zoom lens has been improved, enabling consumers to capture large and small group shots with ease, while on vacation or attending social gatherings. Available in stylish two-toned body colors of black and silver or gold and brown, the Canon PowerShot SD880 IS Digital ELPH camera functions as a fashion statement, as well as a feature-rich powerhouse. Additionally, four large and distinctive convex buttons are positioned to the right side of the large 3.0-inch PureColor LCD II screen to make camera operation and menu navigation even easier. The LCD screen's contrast ratio has been greatly improved as well, offering more accurate color and viewing from any angle.

Canon PowerShot SD880 IS

Canon SD880 IS PowerShot compact camera
"The introduction of DIGIC 4 imaging processing and a variety of color creations, continues to build on Canon's mantra of incorporating substance and style into everything we create," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "We recognize that if we continue to make digital cameras easy to use and easy to take along wherever one goes, people will carry them, not just for their style and compactness, but because of the image quality."

Canon PowerShot SD880 IS

Canon PowerShot digital camera processor
The newly upgraded DIGIC 4 image processor, a proprietary technology, accounts for the camera's higher performance levels, including significantly improved signal processing speed and higher image quality. One of the most important new features made possible by the DIGIC 4 image processor is Servo AF, which is a form of continuous focus tracking for moving subjects. By pressing the shutter button half-way, the camera can track subject movement up to the instant of exposure, resulting in sharper photographs. Additionally, the processor's high ISO speed noise reduction processing has improved substantially to enable consumers to shoot high-quality images, even in extremely dark situations without the use of a flash. The new Intelligent Contrast Correction function automatically improves image quality in high contrast shooting situations.

Canon PowerShot SD880 IS

Canon PowerShot SD880 IS Price & Availability
The Genuine Canon Face Detection technology on the Canon PowerShot SD880 IS has evolved even further, thanks to DIGIC 4. Improved features include the ability to recognize human faces at most angles. Another innovation is the Face Detection Self-Timer, which automatically takes a photo two seconds after a new face enters the scene. Scheduled to be available in October, the Canon PowerShot SD880 IS Digital ELPH camera will have an estimated selling price of $299.99. Kit contents will include a memory card, battery, charger, wrist strap, USB and A/V interface cables, Canon Digital Solutions Software CD, and a 1-year warranty.

Canon PowerShot SD880 IS

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