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SanDisk SlotMusic cards

Dennis Hissink
Photokina report
Monday 22nd, September 2008
Posted by: Dennis Hissink

Leaders in music, retail and flash memory technology announced they’re bringing consumers an innovative, new physical music format, dubbed “slotMusic.” microSD cards will soon be made available with pre-loaded, high quality, DRM-free MP3 music of top artists from EMI Music, SONY BMG, Universal Music Group, and Warner Music Group. A selection of slotMusic cards will first be available at brick-and-mortar and online stores throughout the U.S., including Best Buy and Wal-Mart, with Europe to follow. A list of slotMusic albums, availability and pricing will be announced in time for the coming holiday season. SanDisk, inventor of the microSD format, is leading the technology development behind slotMusic.

SanDisk SlotMusic

SotMusic memory music cards
"slotMusic offers consumers an immediate, tangible, and high quality alternative to CDs and digital delivery," said Danielle Levitas, vice president, Consumer, Broadband & New Media, IDC. "This year, more than 1.2 billion mobile phones will ship globally, outstripping portable media players by nearly an order of magnitude - and this trend is accelerating."

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microSD enabled cell phones
SanDisk slotMusic cards enable consumers to instantly and easily enjoy music from their favorite artists without being dependent on a PC or internet connection. Users simply insert the slotMusic card into their microSD-enabled mobile phone or MP3 player to hear the music - without passwords, downloading or digital-rights-management interfering with their personal use. Musicians will find slotMusic memory cards offer a compelling new way to express themselves to their fans. With 1GB1 (gigabyte) of capacity, slotMusic cards can hold songs, as well as liner notes, album art, videos, and other creative content that an artist may choose. Consumers can also add their own content to a slotMusic card, creating a personal plug-and-play media library.

SanDisk slotMusic cards
SanDisk slot Music cards will be packaged with a tiny USB sleeve ensuring seamless interoperability with all computers - Windows, Linux and Mac. The upshot is that slotMusic will enjoy an unparalleled, pre-existing installed base at launch: hundreds of millions of multimedia-phones, virtually any computer with a USB connector and a growing number of in-car sound systems will be able to play slotMusic cards. The MP3-based music tracks will be played back at up to 320 kilobytes per second (kbps), offering a high quality music experience for the MP3 format.

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