Tamron lens assortment at Photokina
Tamron, presented in quite a large booth, showcased several new lenses. Tamron will undoubtedly stay close to the continuously growing DSLR market, and will be able to reap the fruits of their efforts. It won't be the lens assortment that is to blame, because we spotted many interesting consumer lenses among the heap. However, Tamron is not the only player in the field; competing brands such as Sigma are still very much in the game and it is a matter of continuous innovation and making sure to act according to the demand of an unpredictable DSLR camera market.
Tamron Micro FourThirds lenses
Whether Tamron will also produce lenses for the new Micro FourThirds segment is yet to be revealed. Tamron have not yet answered the question. This might just be a question of supply and demand, and if there is sufficient market share, the Micro Four Thirds system will also become an interesting segment for Tamron.
Tamron 18-270 mm f/3.5-6.3 lens
Tamron's new lenses are beautifully showcased behind glass on a stretched-out wall at the Photokina 2008. Among the line-up is the new 18-270 mm f/3.5-6.3 zoom lens. This lens is the world's first 15x zoom lens with integrated image stabilizer, called Tamron VC (Vibration Compensation) by Tamron. According to Tamron, the VC system is one of the most advanced stabilization systems available on the market and differs from other systems by the application of three different sensors that detect 360 degrees around and coordinate each other instead of only making use of the X and Y axle as coordination points. As for features, the new Tamron 18-270 mm is similar to the 18-250 mm and built on the same platform. The new Tamron 18-270 mm f/3.5-6.3 is already available.
Tamron 10-24 mm f/3.5-f4.5 lens
Another interesting lens is the Tamron SP 10-24 mm f/3.5-f4.5 aiming at the advanced and professional photographer. According to Tamron this is the world's first 2.4x ultra zoom lens. This lens will be available by the end of October / beginning of November. The demand for DSLR lenses is high and Tamron strives to improve its assortment and meet the market demands. The growing market of full frame digital SLR cameras inevitably requires an equal growth of the quality level. This is one challenge for a manufacturer like Tamron. See all Tamron lenses presented at the Photokina show.