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Fujifilm FinePix F300EXR

Ilse Jurrien
Photokina report
Saturday 31st, July 2010
Posted by: Ilse Jurrien

Photokina 2010 Report - Following in the footsteps of award-winning ‘F’ series models, the F200EXR, F70EXR and F80EXR, Fujifilm announces a new top-end 15x zoom model, the Fujifilm F300EXR. Today’s discerning photographers are looking for a camera with a high zoom range, yet compact and pocketable, with no compromises on picture quality. The Fujifilm FinePix F300EXR delivers on all those counts, and is destined to be the star performer in this year’s intense competition for the best ‘superzoom’ compact. The Fujinon brand name guarantees optical quality across the entire zoom range. Fujinon lenses are acclaimed by photographers, broadcasters and industrial users across the globe.

Fujifilm FinePix F300EXR

Fujifilm FinePix F300EXR with Hybrid Auto Focus system
One of the disadvantages of longer zoom compacts is relatively slow auto focusing. Typical compacts rely on Contrast Detection, which works by fixing the focus by searching for contrast differentials. Some expensive cameras, including many DSLRs, use two focusing systems in tandem to improve the time taken to auto focus. Phase Detection AF works by dividing the incoming light into pairs of images and calculating the phase difference to find if the object is in front focus or back focus position. Contrast AF is generally better in low-lit scenes, while Phase Detection AF is extremely responsive in good light. Having both systems on one camera like the Fujifilm FinePix F300EXR is perfect.

Improved AF for Fujifilm FinePix F300 EXR
The Fujifilm FinePix F300EXR uses both Contrast AF and Phase Detection AF to offer auto focus speeds as good as, or sometimes better than expensive DSLRs. To achieve the incredible AF speed of 0.158 seconds, Fujifilm engineers placed pairs of phase detection sensors on the EXR sensor, which work exactly like external sensors on DSLRs. The Fujifilm FinePix F300EXR automatically selects the optimum focus system, by measuring the amount of light or contrast in the scene. The benefit for the photographer is immediate and obvious: an almost instantaneous capture of the subject in the viewfinder, with no missed shots or subjects half out-of-frame.

Fujifilm FinePix F300EXR

All-round zoom range of Fujifilm FinePix F300EXR megazoom camera
Teams of Fujifilm sensor and lens engineers worked closely together to develop a lens/sensor combination which works perfectly together. The toughest assignment was to produce the high quality 15x lens, which offers an incredible 24mm - 360mm focal length, while still optimizing quality via the new EXR sensor. From sweeping landscapes, interiors and large group shots to distant sports or wildlife action, the Fujifilm FinePix F300EXR opens up a world of photographic possibilities that you can carry with you wherever you go.

Fujifilm FinePix F300EXR

High contrast display for Fujifilm FinePix F300EXR
Despite its pocket-friendly size, the Fujifilm FinePix F300EXR sits nicely in the hand for easy controlled shooting. The sculpted grip fits the fingers perfectly, while the slanted mode dial gives easy access to all the important camera controls. The finish to the black, all-metal chassis, is solid and finely crafted, and offers protection from minor knocks or abrasions. At only 103.5mm wide, 59.2mm high and 32.5mm deep, the camera is remarkably compact for a 15x zoom lens. Of considerable benefit in bright sunlight, the 3.0” high contrast (1:1200 ratio), wide-view LCD screen allows you to tilt the camera at various angles and still see the picture on the screen. Additionally, with a new enhanced 460K dot resolution, this LCD screen will really bring out the detail and colour in your photos and allow you to see every last blade of grass.

360˚ Motion Panorama for the Perfect All-Round Shot
Recently popularized on cameras employing a ‘Backside Illuminated’ CMOS sensor, ‘sweep’ or ‘motion panorama’ shots have really become popular with photographers wanting to create beautiful panoramic landscape shots. New to the second generation EXR sensor is the extension of the sweep range from 270˚ to 360˚ (shots can also be taken vertically). Combining this with high quality printing on Fuji Frontiers or inkjets, astounding scenes can be taken, showing fine detail, low noise and high resolution.

Fujifilm FinePix F300EXR

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