News Photokina 2010 - Appealing to digital photographers ready to explore sophisticated new creative possibilities, the Sony DSLR-A580 offers unparalleled levels of imaging refinement. At the heart of the Sony A580 SLR camera is a new-generation Exmor APS HD CMOS Sensor processor. Together with the latest iteration of Sony’s powerful BIONZ imaging processor, it supports high-speed continuous shooting plus a sophisticated range of digital image compositing and processing functions. This gives even greater artistic possibilities to beginners and photo enthusiasts alike. The new Sony DSLR-A580 digital SLR camera is available from October 2010.
Sony A580 features
The 16.2 Megapixel Sony A580 can freeze fleeting photo opportunities at up to 7 fps in Speed Priority Continuous Advance mode. What’s more, Sony’s popular Quick AF Live View system is now more effective than ever. The benefits of live image preview are maximised by a newly developed 15-point phase-detection autofocus system that keeps even moving subjects in pin-sharp focus. The Sony A580 digital camera is compatible with the full Alpha range of over 30 A-mount interchangeable lenses of Sony and Carl Zeiss and offer SteadyShot inside. This in-body sensor shift image stabilisation system provides up to 4 exposure steps of anti-shake correction when shooting handheld.
Sony A580 video in HD
The new Sony A580 offers Full HD video shooting. Just touch the dedicated Movie button and record detail-packed HD videos and crisp stereo sound in a choice of AVCHD 1080i or web-friendly MP4 formats. Thanks to the large, high-resolution Exmor APS HD CMOS Sensor, it’s possible to capture stunning HD movie clips with beautiful background defocus (‘bokeh’) effects. The new Sony A580 camera accepts both Memory Stick PRO Duo (including Memory Stick PRO-HG Duo) and SD (including both SDHC and SDXC formats) media (all sold separately). Memory Stick PRO-HG Duo HX 30MB per second transfer rate offers the best performance during cameras' continuous shooting mode or when transferring the data to another media.
Sony A580 Live view mode
The Sony A580 digital SLR camera enables exciting new possibilities for framing and viewing the highest-quality still images and video. Articulating up or down for comfortable framing in any shooting position, the bright 7.5 cm (3.0") Xtra Fine LCD offers a bright, high contrast view with superb detail and colours. As an additional refinement, new Focus Check Live View mode simplifies critical assessment of the finest image details. A real-time ‘feed’ from the main sensor can be viewed on the LCD monitor, with switchable magnification allowing close-up confirmation of delicate manual focus adjustments. Contrast AF method is selectable in focus check Live View mode.
Sony A580 equipped with 3D Sweep Panorama
DSLR enthusiasts will also welcome the bright, high contrast optical viewfinder with 95% frame coverage that provides a supremely detailed view while composing still pictures. Depth of field preview is now available at the touch of a button. The Sony A580 SLR camera features 3D Sweep Panorama, allowing photographers to capture detail-packed extra-wide panoramas with a huge field of view. 3D panoramas can be enjoyed on any compatible 3D HD television.