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Apple TV

Ilse Jurrien
Photokina report
Friday 3rd, September 2010
Posted by: Ilse Jurrien

News Photokina 2010 - Apple announced the new Apple TV which offers the simplest way to watch your favorite HD movies and TV shows on your HD TV for the breakthrough price of just $99. Apple TV users can choose from the largest online selection of HD movies to rent, including first run movies for just $4.99, and the largest online selection of HD TV show episodes to rent from ABC, ABC Family, Fox, Disney Channel and BBC America for just 99 cents. Apple TV also streams content from Netflix, YouTube, Flickr and MobileMe, as well as music, photos and videos from PCs and Macs to your HD TV. Enjoy slideshows of your photos using Apple TV’s selection of built-in slideshows.

Apple TV

Apple TV
The new Apple TV has built-in HDMI, Wi-Fi, Ethernet and an internal power supply and features silent, cool, very low power operation in an enclosure that’s less than four inches square - 80% smaller than the previous Apple TV. Apple TV users can now rent thousands of commercial free, HD TV episodes on Apple iTunes for just 99 cents, with up to 30 days to start watching and then 48 hours to finish - or watch multiple times. Apple TV users can also rent over 7,000 movies with over 3,400 available in HD, with most new releases available the same day they are released on DVD.

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Apple TV

Apple TV application
Apple TV set-up is quick and easy with a single HDMI cable connection (HDMI cable sold separately). Just connect Apple TV to your HD TV, join a Wi-Fi network and with a few clicks on the seven-button aluminum Apple Remote, you have access to amazing content. Users can also control Apple TV with their Apple iPhone, iPad or iPod touch using the remote application, available as a free download on the App Store.

Apple TV

Apple TV features
Apple TV also gives access to the Netflix streaming catalog for Netflix subscribers, and the ability to browse and search, rate content, add to or remove from your queue, or instantly stream straight to your HD TV. Apple TV users can also enjoy millions of YouTube videos, more than 200,000 podcasts, 4,000 Internet radio stations and personal pictures from MobileMe and Flickr with several gorgeous new slideshow themes. Music, videos and photos can also be streamed from PCs and Macs, turning your HD TV into the hub of your home entertainment system.

Apple TV

Apple TV price
The new Apple TV will be available late this month for a suggested retail price of $99 (US) and can be pre-ordered on Apple’s online store. Apple TV, which comes standard with an aluminum Apple Remote, will be available through the Apple’s online store, Apple’s retail stores and Apple Authorized Resellers. Apple TV requires an 802.11b/g/n wireless network or Ethernet network, a broadband Internet connection and a high definition TV capable of 720p. iTunes TV show rentals and Netflix are only available in the US. Netflix features require account subscription.

Apple TV

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