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Apple iPod Shuffle

Ilse Jurrien
Photokina report
Sunday 5th, September 2010
Posted by: Ilse Jurrien

Report Photokina 2010 - Apple announced the new redesigned Apple iPod shuffle music player which features both clickable “ring” buttons and Apple’s innovative Voice Over technology, enabling users to easily navigate their music files and playlists without ever looking at their Apple iPod shuffle. The new wearable Apple iPod shuffle has an all-aluminum enclosure with a built-in clip and comes in five brilliant colors - silver, blue, green, orange and pink. With nearly 50% more battery life, the new Apple iPod shuffle players features over 15 hours of music playback on a single battery charge and offers 2GB of storage for just $49.

Apple iPod Shuffle

Apple iPod Shuffle
“We’re making the popular Apple iPod shuffle music player even better by combining clickable buttons and Voice Over technology, so users can find and enjoy their music without ever looking at their Apple iPod shuffle,” said Steve Jobs, Apple’s CEO. “With its all-aluminum enclosure and built-in clip the new Apple iPod shuffle is a great workout companion, and at just $49 it's a great entry-level iPod player that almost everyone can afford.” The Apple iPod shuffle is based on Apple’s incredibly popular shuffle feature, which randomly selects songs from a user’s music library. The clickable buttons make the new Apple iPod shuffle music player even easier to use. Press the center button on the iPod Shuffle player to play and pause, press the outer buttons to skip forward and back or adjust the volume up and down.

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Apple iPod Shuffle

Apple iPod Shuffle features
The new Voice Over button on top of Apple iPod shuffle music player allows users to hear the name of the currently playing song and to switch between songs, playlists or Genius Mixes. Voice Over speaks 25 different languages and even alerts users when their battery needs charging. The new iPod shuffle player supports Genius Mixes, the popular iTunes feature that automatically creates mixes from songs in a user’s music library that go great together. Genius Mixes provide the perfect way to rediscover music users already have, but may not have listened to recently.

Apple iPod Shuffle

Apple iPod music players
The Apple iPod is the world’s most popular family of digital music players with over a quarter billion sold. Apple’s new holiday line-up includes a brand new Apple iPod shuffle for just $49; the remarkable new iPod nano with Multi-Touch starting at $149; the incredible new Apple iPod touch with Retina display, Apple’s A4 chip, FaceTime, HD video recording and Game Center starting at just $229; and Apple iPod classic in a 160GB model for $249.

Apple iPod Shuffle

Apple iPod Shuffle price and availability
The fourth generation Apple iPod shuffle music player will be available next week for a suggested price of $49 (US) for a 2GB model in silver, blue, green, orange and pink through the Apple Store, Apple’s retail stores and Apple Authorized Resellers. The new Apple iPod shuffle comes with Apple Earphones and the iPod shuffle USB cable. The Apple iPod shuffle requires a Mac with a USB 2.0 port, Mac OS X v10.5.8 or later and iTunes 10 or later; or a Windows Personal Computer with a USB 2.0 port and Windows 7, Windows Vista, Windows XP Home or Professional (SP 3) or later.

Apple iPod Shuffle

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