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Sony Alpha cameras

Dennis Hissink
Photokina report
Friday 24th, September 2010
Posted by: Dennis Hissink

News report Photokina - Sony showcases the unique and creative possibilities of its full digital imaging line-up at the Photokina 2010 show in Germany. Highlights on the Sony stand include latest additions to the Sony Alpha cameras, Sony Cyber-shot compact cameras, Sony Handycam HD camcorders, Sony Bloggie Mobile HD snap digital cameras and Sony S-Frame photo frames.

Sony Alpha

Sony Alpha camera prototype
Shown for the first time in Europe, Sony exhibits a new advanced segment camera (prototype) that uses Translucent Mirror Technology. Aimed at photo enthusiasts and step-up amateurs, the new Sony Alpha A-mount camera model builds on the powerful creative possibilities of the first translucent mirror cameras from Sony, the Alpha 55 and Alpha 33, also on display.

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Sony Alpha

Sony Alpha camera accessories
Unlike conventional DSLR cameras, this innovative design enables super-fast shooting responses with continuous Auto Focus during stills and HD video shooting in a compact body. Also presented, new Sony A-mount system accessories currently in development include a flash and Vertical Grip, plus standard zoom and telephoto lenses.

Sony Alpha

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