At the Photokina 2006 there were not that many surprises in way of digital camera introductions. The last couple of years we have seen several big names disappearing from the digital imaging market or merged with other manufacturers. One well-known name in the world of photography is Agfa. It is therefore quite nice to see the rebirth of this brand with a new series of digital cameras.
The digital camera specialist plawa has been granted an exclusive license for AgfaPhoto digital cameras effective today, when the agreement came into force. The license was granted by Cologne-based AgfaPhoto Holding GmbH. Agfa has been one of the most prominent names in the photography industry for over a century. According to a digital camera survey conducted by Stern magazine in 2004, Agfa has 83 percent brand awareness, making it the second best known camera brand. One of the first models is the 7 Megapixel AgfaPhoto DC-735 digital compact camera. The AgfaPhoto 735 features 3x optical zoom, 4x digital zoom, a metal housing, rechargeable Lithium Ion battery and a 2.5-inch LCD monitor.