The new Fujifilm FinePix S9600 was introduced just before the Photokina started. The Fujifilm S9600 features a nine Megapixel Fujifilm Super CCD sensor, 10.7x Fujinon optical zoom lens and ISO 80-1600 performance. The new Fujifilm FinePix S9600 digital camera is aimed at serious hobbyist and enthusiast photographers who will benefit from its optical zoom lens range, plus all-round functionality. At the Photokina 2006 Fujifilm showed another interesting additional feature; wireless shooting. The Fujifilm FinePix S9600 was demonstrated with a wireless adapter mounted under the camera.