Two years ago, during the Photokina 2006, the Hasselblad H3D was introduced. A revolutionary new system which was Hasselblad's first step in the direction of affordable digital medium format photography. And although the prices were not yet that appealing two years ago for the majority of the professional photographers, it becomes clear during the Photokina 2008 that the introduction of two years ago did work out well. Prices can drop now that the first development costs seem to have broken even, and Hasselblad managed to introduce a couple of new cameras; the Hasselblad H3DII-39 and the H3DII50. The Hasselblad H3DII-50 is the first camera in the market equipped with Kodak's 50 megapixel sensor.
Hasselblad is ready to introduce the world's first 48mm, full frame DSLR camera system; the Hasselblad H3D. The Hasselblad H3D represents an entirely new approach to integrated digital cameras. Built around a ground-breaking new digital camera engine, the H3D camera takes photographic flexibility and image quality to new levels and enables unprecedented photographic benefits from the various system components. The innovative communications between lens and capture unit in the Hasselblad H3D results in a new level of image quality with a higher level of detail and true sharpness. This inter-communication lays the ground for Hasselblad's Digital APO Correction (DAC) and the new Ultras-Focus functionality.
In keeping with the Hasselblad philosophy of developing products of outstanding quality that are ahead of their time, and to celebrate the 100th anniversary of Victor Hasselblad’s birth, Hasselblad is launching at photokina a truly innovative publication for professional photographers - Victor by Hasselblad. By showcasing the work of selected photographers and describing how they capture their best images, Victor by Hasselblad hopes to inspire professional photographers to new levels of digital photographic excellence. Setting a new standard in photographic magazines, Victor by Hasselblad will be published quarterly in print with an online presence that will be refreshed monthly.
In recognition of the centenary of Victor Hasselblad’s birth on 8th March 2006, Hasselblad unveiled the Hasselblad 503CWD Anniversary Kit, a prestige high-end photographic system that offers state-of-the-art digital capture technology elegantly integrated with a classically designed Hasselblad 503CW body. Combining the rugged reliability of the black and chrome V System body, with its range of high performance, central shutter-based lenses, and Hasselblad’s latest digital technology, the exclusive Hasselblad 503CWD perfectly melds the heritage of the old Hasselblad with the focus of the new Hasselblad on digital high-end photography to create a new digital workhorse.
Today Hasselblad unveiled their digital answer to the competition. We saw the new Digital back on the Hasselblad H1D. The H1D takes digital photography to the extreme. Experience the possibilities of a fully integrated auto focus medium format digital camera system. This digital camera comes with a 22 Mpixel sensor system designed for a 6×4.5 format and full digital functionality. You can count on fast and safe capture sequences. Not to mention storage capacity for 850 full resolution images on the hard drive.