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Nikon Photography Community

Posted by: Dennis Hissink Saturday 4th, October 2008

Nikonians were also present at the Photokina show 2008. If you happened to miss the booth, the Nikonians undoubtedly attracted your attention by pushing a leaflet into your hands in one of the huge halls. Nikonians is the largest and most active group of Nikon lovers and focuses on the amateur, semipro and professional photographer. The booth of the Nikonians attracted a lot of attention. Through Apple computers, a lot of Nikon equipment and demonstrations by photographers, Pascal Baetens and Gary Fong, the audience was given a good impression of how certain accessories work and which effect they can have. Gary Fong showed his Lightspere system II, an excellent accessory for flash photography.

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Tamron lens assortment at Photokina

Posted by: Dennis Hissink Saturday 4th, October 2008

Tamron, presented in quite a large booth, showcased several new lenses. Tamron will undoubtedly stay close to the continuously growing DSLR market, and will be able to reap the fruits of their efforts. It won't be the lens assortment that is to blame, because we spotted many interesting consumer lenses among the heap. However, Tamron is not the only player in the field; competing brands such as Sigma are still very much in the game and it is a matter of continuous innovation and making sure to act according to the demand of an unpredictable DSLR camera market.

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Leica digital cameras at Photokina

Posted by: Dennis Hissink Saturday 4th, October 2008

Besides Panasonicís surprising news for the visitors of the Photokina show, Leica also made itself heard. Leica is a company with an excellent reputation, although you would not actually expect surprises of them. However, at the Photokina 2008, Leica presented the company as a brand with actual world fame. Who would expect Leica to present an entirely new digital camera system in addition to a twosome compact cameras (C-Lux 3 and D-Lux 4) and a somewhat dull Leica M8.2? A genuine surprise, to say the very least, and an interesting new development for the professional photography market. The Leica S2 is a much larger format system camera than the usual Leica assortment, and the camera features a gigantic sensor sized 30 x 45mm.

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Kodak photo frames

Posted by: Dennis Hissink Saturday 4th, October 2008

If you are well acquainted with the imaging world, you likely remember the enormously huge hall Kodak used to claim for its company to showcase and introduce the Kodak assortment. This is hard to imagine after visiting the Photokina 2008. The old Kodak is no longer today's Kodak. That is to say, Kodak doesn't seem to be that prominently present in the field of consumer electronics, and the Kodak booth seems to confirm this. There is a line-up of the digital compact cameras on the counter; waiting for visitors, however, the digital photo frames seems to have taken over. These frames stem from a long generation of digital photo frames of which these recent frames benefit since they are packed with all sorts of technical novelties.

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HP photo printers at Photokina

Posted by: Dennis Hissink Saturday 4th, October 2008

HP doesn't seem to have anything left to offer when it comes to cameras. The company seems to have bid these farewell and instead focuses on image editing for cameras and printing solutions in any which way you can imagine. HP offers many printer solutions, from compact trendy photo printers portable in an equally trendy bag, to large format printers that print ultra big poster sized prints.

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Hasselblad cameras at Photokina

Posted by: Dennis Hissink Saturday 4th, October 2008

Two years ago, during the Photokina 2006, the Hasselblad H3D was introduced. A revolutionary new system which was Hasselblad's first step in the direction of affordable digital medium format photography. And although the prices were not yet that appealing two years ago for the majority of the professional photographers, it becomes clear during the Photokina 2008 that the introduction of two years ago did work out well. Prices can drop now that the first development costs seem to have broken even, and Hasselblad managed to introduce a couple of new cameras; the Hasselblad H3DII-39 and the H3DII50. The Hasselblad H3DII-50 is the first camera in the market equipped with Kodak's 50 megapixel sensor.

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Canon Cameras at Photokina

Posted by: Dennis Hissink Friday 3rd, October 2008

Canon did its utmost for the Photokina 2008 and entertained lavishly. It is clear, and I cannot but say, that the current assortment impresses and is quite extensive. From the entry-level PowerShot compact camera up to the newest full frame EOS 5D Mark II digital SLR, everything could be found in the Canon booth. Unlike many other competing brands, Canon was able to attract many visitors with their compact camera line. And for a reason. Canon's new series of compact cameras is different, innovating and a true sign of Canon's power and daring to take the compact camera market seriously, offering sufficient possibilities for innovations.

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Nikon photography at photokina

Posted by: Dennis Hissink Friday 3rd, October 2008

Our good friends of Nikonians were also present at the Photokina show 2008. If you happened to miss the booth, the Nikonians undoubtedly attracted your attention by pushing a leaflet into your hands in one of the huge halls. Nikonians is the largest and most active group of Nikon lovers and focuses on the amateur, semipro and professional photographer. The booth of the Nikonians attracted a lot of attention. Through Apple computers, a lot of Nikon equipment and demonstrations by photographers, Pascal Baetens and Gary Fong, the audience was given a good impression of how certain accessories work and which effect they can have. Gary Fong showed his Lightspere system II, an excellent accessory for flash photography.

Read complete story about Nikon photography


The Photokina Messe 2010 will be the event where manufacturers will be able to share its latest status within the market of imaging. Are they moving on, will they merge, or did they survived the worldwide financial crisis and already aim to expand their market share with new and innovative electronic devices and professional services? The market is competitive and will remain so in the following years. But it has become clear that manufacturers need to adept to the change of the consumer, or loose contact with the consumer market at all. Consumers connect via modern communication channels are better informed than before. Social media is for many consumers part of their daily lives where as companies still need to find out how and when to communicate at all. The Photokina 2010 show will give the companies a change to present themselves in full glory, stay tuned for our live Photokina report!

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