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Manufacturers come and go, even the most famous and experienced companies had to coop with the rapid developments of today’s digital market. Looking back not that long ago there were for example many camera manufacturers, but it was already forecasted that it would be hard to keep or even gain market share in this highly competitive market. So in the end many of them merged with others, or simply just disappeared. Some companies who are not experienced in the digital imaging world suddenly become major players while others who had merged took advantage of the high-tech knowledge of the companies they took over and succeeded in becoming a major player too in the imaging sector. Canon was not wrong when they stated in one their press events a couple of years ago: “We believe only a few will survive and we are one of them…”