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Pentax SLR test drive

Posted by: Ilse Jurrien Tuesday 12th, September 2006

Pentax Imaging has launched a test drive A Pentax program to introduce consumers to the manufacturer's new K Series digital SLR camera line. From now until December 31, 2006, any customer who visits a participating dealer and test drives a Pentax K Series camera becomes eligible to win the Grand Prize 2007 Toyota FJ Cruiser. A Pentax test drive consists of visiting a participating retailer and asking for a hands-on demonstration of any Pentax K Series camera or viewing a product video online at the Pentax website. "The DSLR marketplace is extremely competitive, and we want the new Pentax DLSR line to be given the recognition it deserves," said Ned Bunnell, marketing director, Pentax Imaging Company.

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Apple iTunes Music Store in Japan

Posted by: Ilse Jurrien Friday 8th, September 2006

Apple launched the “Summer of Music” in Japan with free music from iTunes, Japan’s favorite online music store, collectible iTunes Cards and exclusive live performances at Apple Retail Stores. All summer long, iTunes is offering free music, music videos and collectible iTunes Cards featuring free downloads from the hottest artists in Japan, including Ken Ishii, Simon Le Bon, Hifana, and the world premiere of a brand new video from Beck. Music fans at Summer Sonic will receive collectible iTunes Cards with free music downloads on August 12 in Tokyo and on August 13 in Osaka. Apple’s seven Retail Stores in Japan are holding in-store performances with favorite local and international artists, including upcoming performances by PE’Z and She Wants Revenge.

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Harman debuts at Photokina exibition

Posted by: Ilse Jurrien Thursday 31st, August 2006

Harman technology Limited, the leading professional imaging specialist, is to exhibit at the Photokina exhibition for the first time in Cologne this September. The company, currently in the final stages of development for a pioneering inkjet media range, will use the exhibition to announce launch plans and provide further detail of the groundbreaking products. Howard Hopwood, Marketing Director at Harman technology commented: “It is very exciting to be guiding Harman technology into the Photokina exhibition; the biggest event in the calendar for the photographic industry in Europe.”

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Canon Explorers of Light program

Posted by: Ilse Jurrien Wednesday 30th, August 2006

Canon USA has once again assembled a group of the world's leading professional photographers to provide insight, inspiration and education to future generations of creative photographers. Known as the "Explorers of Light," this prestigious panel of 78 Canon photographers delivers seminars, workshops, gallery showings and photo presentations at a variety of professional association and amateur photo groups and colleges across the country as a means of fostering imaging excellence and nurturing the increasingly digital art's next wave. Representing specialties and styles that span the gamut of photographic expression within the imaging profession, Canon's Explorers of Light program welcomes 20 new members to their ranks.

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Zimbio Photo Sharing

Posted by: Mark Peters Tuesday 29th, August 2006

Zimbio announced the launch of a "Linked Services" feature with Kodak EasyShare Gallery, the leading online digital photo service. Users can now easily share photos from their Kodak EasyShare Gallery account on Zimbio's Public Portals. "Zimbio is a great resource for people who want to learn about niche topics such as Skydiving or Green Weddings and we're thrilled to help people integrate photos into that experience," said David Westendorf, Senior Director of Partnerships, Kodak Imaging Network, Inc. "By providing companies like Zimbio with our photo sharing services and specialty products, we're expanding our reach and enriching the social networking experience with photos."

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Breast Cancer Foundation partnership

Posted by: Ilse Jurrien Saturday 26th, August 2006

The National Breast Cancer Foundation (NBCF) announced a collaboration today with Fujifilm that will support NBCF's mission to save lives through breast cancer education and programs that provide for the screening of underserved women. Fujifilm will support the effort through a monetary donation; donations of digital mammography equipment; and a cause-related marketing program supported by newly introduced pink-themed cameras.

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Digital Camera Satisfaction Study

Posted by: Mark Peters Friday 25th, August 2006

For the third consecutive year, Kodak EasyShare digital cameras in the $200-$399 price range have ranked highest in customer satisfaction in the J.D. Power and Associates 2006 Digital Camera Satisfaction Study. Since the J.D. Power and Associates Digital Camera Study was introduced in 2004, Kodak is the only brand to rank highest in a single category for three straight years. "We're very pleased with this ranking, since it's based on customer experience and further solidifies our reputation for quality and ease of use," said Phil Faraci, president, Consumer Digital Imaging Group, and a Kodak senior vice president. "Kodak invented the digital camera in 1975 and we have been a leading digital innovator ever since. Our innovation has always focused on providing products and services that create a great user experience, and this ranking confirms that we continue to deliver on that promise.". J.D. Power and Associates 2006 Digital Camera Satisfaction Study. Study based on 5,800 responses from consumers who purchased or received a digital camera between January and July of 2006.

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Kodak OLED Technology agreement

Posted by: Mark Peters Friday 25th, August 2006

Eastman Kodak Company, a pioneer in the area of organic light emitting diode technology (OLED), today announced a licensing agreement with Tohoku Device Co., Ltd. Tohoku Device plans to incorporate Kodak's organic display technology into white OLED modules for use as backlights in displays. Tohoku Device joins more than 15 companies that have licensed organic display technology from Kodak. "This is a great agreement for Kodak. The agreement between Kodak and Tohoku Device validates the superiority of Kodak display technology for a variety of applications," said Andrew Sculley, general manager, OLED Systems and vice president, Kodak Display Business. "We are delighted that Tohoku Device has chosen Kodak as a major provider of this innovative technology."

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The Photokina Messe 2010 will be the event where manufacturers will be able to share its latest status within the market of imaging. Are they moving on, will they merge, or did they survived the worldwide financial crisis and already aim to expand their market share with new and innovative electronic devices and professional services? The market is competitive and will remain so in the following years. But it has become clear that manufacturers need to adept to the change of the consumer, or loose contact with the consumer market at all. Consumers connect via modern communication channels are better informed than before. Social media is for many consumers part of their daily lives where as companies still need to find out how and when to communicate at all. The Photokina 2010 show will give the companies a change to present themselves in full glory, stay tuned for our live Photokina report!