News Report Photokina - Nikon announces a professional telephoto lens AF-S Nikkor 200mm f/2G ED VR II to replace AF-S VR Nikkor 200mm f/2G IF-ED. The new lens features Nano Crystal Coat, the new generation of Vibration Reduction technology (VR II) and a new A/M focus mode, making it the ideal lens for serious photographers seeking uncompromised performance. The lens retains the optical construction of its predecessor and delivers outstanding image quality with excellent sharpness, contrast and definition as well as a smooth bokeh. This lens really comes into its own when covering stage events and indoor sports.
News Report Photokina - Nikon announces a completely new, fast-aperture Nikkor lens - the AF-S Nikkor 35mm f/1.4G. This is the third f/1.4 prime Nikkor lens to be developed in the past six months and it extends creative opportunities for professional photographers everywhere. Award winning photojournalist Kadir van Lohuizen of photo agency NOOR was one of the first to get his hands on the new Nikon AF-S Nikkor 35mm f/1.4G. He said: “The Nikon 35mm is the standard ‘street’ lens for many of us at NOOR and we are really excited about this new version, it’s amazing. This fast prime lens will make it possible to shoot at almost every light condition at the highest-quality possible.” He added: “It’s going to take our documentary projects to a new level for sure.”
Report Photokina 2010 - Nikon announces a new fast aperture medium-telephoto lens - the AF-S Nikkor 85mm f/1.4G. This lens supersedes the highly acclaimed Nikon AF Nikkor 85mm f/1.4D IF with a totally new optical design, Silent Wave Motor (SWM) and Nano Crystal Coat, making it the essential choice for today’s portrait and fashion photographer. This lens continues the rich legacy of Nikkor 85mm optics and reflects Nikon’s continuing dedication to optical innovation. The Nikon AF-S Nikkor 85mm f/1.4G is designed to be the ultimate optic for professional portraiture. The fast f/1.4 aperture provides excellent subject-background separation, whilst the rounded nine-blade diaphragm renders stunning bokeh with smooth out of focus areas.
Review Photokina 2010 - With the introduction of the Nikon AF-S Nikkor 85mm f/1.4G, Nikon fulfills an old promise. Nikon already had the beautiful Nikon 85mm f/1.4 in its assortment, but it was missing a number of specifications that we recently found in the new series of professional Nikon lenses. The new Nikon AF-S Nikkor 85mm now has a Silent Wave Motor, AF-S, and the highly praised Nano Crystal coating. It was a difficult task for the optical designers to improve the already highly valued lens. But this Nikon 85mm lens means that there is a new lens available for the portrait and fashion photographer in order to get the most out of the Nikon FX DSLR camera.
Nikon Europe announces a new wide aperture fixed-focal length Nikkor lens, the 50-mm AF-S Nikkor 50mm f/1.4G. This lens has a fast maximum aperture of f/1.4 respectively for a bright viewfinder experience, beautiful background blur with shallow depth of field. It also incorporates Nikon’s ultra-compact Silent Wave Motor (SWM) ring-type for silent, fast and accurate focusing and enables autofocus in cameras without a built-in motor such as the Nikon D40 and Nikon D60. "This new fast prime lens redefines the standard lens concept," said Robert Cristina, Manager Professional Products and NPS at Nikon Europe. He added: "The fast apertures and silent AF deliver brilliant image quality with new creative options for Nikon digital photographers."