Report Photokina 2010 - Samsung announces the launch of the unique Samsung NX100 - an innovative mirrorless camera equipped with the world’s first i-Function lens, putting the perfect picture at the fingertips of all photographers through a completely new way of controlling your camera. The Samsung NX100 is set to dominate the new mirrorless camera category. The innovative new product has benefited from Samsung’s expertise across multiple technology areas, meaning that the camera’s key components are 100% produced internally. This unique process has been combined with Samsung’s detailed and extensive program of consumer research, which provided valuable insights that the company’s designers and engineers have incorporated into the Samsung NX100.
Samsung announced the launch of the 10.2 Megapixel Samsung GX10 digital SLR, the first DSLR from the company to be positioned firmly towards the discerning enthusiast photographer searching for comprehensive functions, stunning design, ease of use and real value for money, all in one camera. Samsung also announced the launch of five more lenses, that each would be released before the end of 2006, giving Samsung GX10 and GX-1 series users alike even more freedom to express their creativity through the Samsung DSLR range. The Samsung GX-10 boasts a 10.2 Megapixel image sensor, which offers the photographer a sharper image, with richer colours for a truly compelling composition.