Photokina 2010 Report - SanDisk Corporation announces the availability of its smallest USB flash drive to US and Canadian consumers. The SanDisk Cruzer Blade is about the size of a standard size paper clip and weighs approximately the same as a penny, creating a tiny footprint that fits easily on a keychain or mobile phone dongle. Despite its small size, the USB flash drive packs high-capacity storage at an affordable price. Available in capacities ranging from 2 gigabytes (GB) to 16GB, the SanDisk Cruzer Blade lets consumers take their favorite digital content with them wherever they go. A 4GB flash drive can store 1,000 songs, 1,200 high- resolution photos, or 8 hours of 768kb/s video.
Leaders in music, retail and flash memory technology announced they’re bringing consumers an innovative, new physical music format, dubbed “slotMusic.” microSD cards will soon be made available with pre-loaded, high quality, DRM-free MP3 music of top artists from EMI Music, SONY BMG, Universal Music Group, and Warner Music Group. A selection of slotMusic cards will first be available at brick-and-mortar and online stores throughout the U.S., including Best Buy and Wal-Mart, with Europe to follow. A list of slotMusic albums, availability and pricing will be announced in time for the coming holiday season. SanDisk, inventor of the microSD format, is leading the technology development behind slotMusic.
The SanDisk Sansa series seems to have appeared out of nothing, yet set the world on fire and not without success; SanDisk now occupy the second spot on the American market. The Sansa e200 series is SanDisk's compact MP3 player line, and is ready to battle it out with, among others, the iPod. Thanks to the 8GB internal memory, which can even be enhanced, a large sized 1.8 inch TFT monitor and an exchangeable battery, the SanDisk Sansa e280 seems to keep pace with its rivals. The MP3 player features a photo viewer and video viewer. To view pictures, you can choose between a photo frame and a miniature picture; in fact, it is quite obvious; thumbnails or text. You can also opt for a slide show.
Who says big cards can’t be fast? SanDisk Corporation announced the 32-gigabyte (GB) SanDisk Extreme III CompactFlash (CF) card, the latest addition to its award-winning SanDisk Extreme III line. Combining world-class storage capacity with fast data transfer rates, SanDisk’s new memory card is designed to meet the demands of professional digital videographers and photographers. For many cards, an increase in storage capacity often comes at a cost to speed, but the 32GB SanDisk Extreme III CF card at 30 megabytes per second (MB/s) offers customers the best of both worlds.
SanDisk set a new speed record of 30 megabytes per second for Secure Digital flash memory cards with the introduction of the SanDisk Extreme III 30MB/s Edition line of SDHC flash memory cards. The new SanDisk flash memory cards, expected to be available worldwide in September in 4GB, 8GB and 16GB capacities, are designed to deliver peak performance when used with the new digital single-lens reflex (DSLR) camera, Nikon D90. The Nikon D90 is the industry’s first DSLR camera to support SanDisk Extreme III 30MB/s Edition SDHC cards at increased performance.
SanDisk introduced the fastest card in its Memory Stick product family: the SanDisk Extreme III Memory Stick PRO-HG Duo with read and write speeds of 30 megabytes (MB) per second. The SanDisk memory card, available in June in 4GB and 8GB capacities, is ideal for professional photographers and advanced amateurs who use Sony digital SLR cameras. SanDisk and Sony jointly developed Memory Stick PRO-HG Duo as an extension of the existing Memory Stick PRO format, to offer faster read and write speeds for PRO-HG capable Sony digital SLRs, point-and-shoot cameras and digital camcorders. SanDisk is unveiling the SanDisk Extreme III Memory Stick PRO-HG Duo at the PMA Australia 2008.
In Hall 6 SanDisk showcase their line-up of flash memory solutions. In just a few years the number of flash memory formats has increased dramatically and with the booming mobile imaging market the size of a flash card decreased even faster. One of the formats, like the CompactFlash, is still one the favorite format for the professional photographer. His complete workflow is created around this flash memory card. His professional digital SLR camera incorporates a CF card slot, he is working with a CF card reader, FireWire or USB 2.0 and his storage devices are used to back-up his data from the CompactFlash card.
While we were visiting the SanDisk booth in Hall 6 of the Photokina event and were informed by Tanya Chuang, SanDisk’s senior retail product marketing manager, about the latest Extreme III 12 and 16GB CompactFlash and the new Ultra II SDHC flash memory cards we were enjoying the live performance of some street dancers. With the help of a DJ the dancers started to show their moves and the audience were caught by the act.