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Sigma 150mm macro lens

Dennis Hissink
Photokina report
Friday 24th, September 2010
Posted by: Dennis Hissink

News report Photokina - Sigma is pleased to announce the new Sigma APO Macro 150mm F2.8 EX DG OS HSM lens. The Sigma 150mm Macro is a large aperture medium telephoto Macro lens which incorporates Sigma’s original Optical Stabilizer function. The successor to the Sigma APO Macro 150mm F2.8 EX DG HSM, introduced to market in October 2004, offers the latest optical design technology and weather-resistant design throughout for use in harsh conditions. A floating focusing system moves two different lens groups in the optical path to different positions. This system compensates for astigmatic aberration and spherical aberration and provides extremely high optical performance from infinity to 1:1 Macro.

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Sigma 150mm lens

Panasonic 3D lens

Posted by: Dennis Hissink Friday 1st, October 2010

News report Photokina - Panasonic introduced a new lens based on the Micro Four Thirds System standard from the Lumix G Micro System. The new Panasonic Lumix G 12.5mm / F12 (H-FT012) lens realizes high optical performance and compactness with many technical advantages. The world's first interchangeable 3D lens Lumix G 12.5mm / F12 (H-FT012) realizes 3D shooting. The Panasonic 3D lens features two optical systems installed within the diameter of the lens mount, creating stereo images from the left and right lenses, to be processed with a 3D image processing system.

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Panasonic 100-300mm lens

Posted by: Dennis Hissink Friday 1st, October 2010

News report Photokina - Panasonic is pleased to introduce a new interchangeable lens based on the Micro Four Thirds System standard from the Lumix G Micro System. The new Panasonic Lumix G Vario 100-300mm / F4.0-5.6 / MEGA O.I.S. (H-FS100300) lens realizes high optical performance and compactness with many technical advantages. The new telephoto zoom lens Lumix G Vario 100-300mm / F4.0-5.6 / MEGA O.I.S. realizes 300mm (35mm camera equivalent: 600mm) handheld ultra-telephoto zoom shots with astonishingly compact and light weight profile.

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Panasonic 14mm lens

Posted by: Dennis Hissink Friday 1st, October 2010

News report Photokina - Panasonic introduced a new interchangeable lens based on the Micro Four Thirds System standard from the Lumix G Micro System. The new Panasonic Lumix G 14mm / F2.5 ASPH (H-H014) lens realizes high optical performance and compactness with many technical advantages. The world’s lightest interchangeable single focal length lens Panasonic Lumix G 14 mm / F2.5 ASPH. features a 14mm (35 mm camera equivalent: 28 mm) wide angle and F2.5 brightness with sharp, high contrast image rendering. Taking advantage of the wide angle of view and deep depth of field, the compact Panasonic Lumix G 14 mm / F2.5 ASPH. offers excellent performance in shooting not only landscapes but also snapshot or indoor shooting.

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Sigma 120-300mm lens

Posted by: Dennis Hissink Friday 24th, September 2010

News report Photokina - Sigma is pleased to announce the new Sigma APO 120-300mm F2.8 EX DG OS HSM lens The successor to the Sigma APO 120-300mm F2.8 EX DG HSM, introduced to market in July 2005, this new Sigma 120-300mm lens offers the latest optical design technology. This large aperture zoom lens features Sigma’s OS (Optical Stabilizer) function and weather-resistant design throughout for use in harsh conditions. One SLD and Two FLD glass elements are used for maximum correction of chromatic aberrations. The super multi-layer lens coating reduces flare and ghosting, and the lens design incorporates an inner focusing and inner zooming system to ensure sharp pictures throughout the entire zoom range.

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Olympus 75-300mm lens

Posted by: Mark Peters Wednesday 15th, September 2010

News Report Photokina - Olympus is pleased to announce the addition of a new lens to its Micro Four Thirds System lens line-up: the M. Zuiko Digital ED 75-300mm f4.8-6.7. Designed to maximize the performance advantages of the Micro Four Thirds System, the new Olympus 75-300mm lens offers uncompromising SLR quality and supports movie & still image compatibility. This addition enriches the M. Zuiko Digital lens lineup by covering the focal length from 18mm to 600mm in 35mm equivalent. The Olympus M. Zuiko Digital ED 75-300mm f4.8-6.7 will be available in December 2010 for an estimated retail price of 1020 Euro.

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The growth of the digital SLR and system camera market benefits the lens manufacturers. Due to the change in the market for SLR cameras - the growing popularity of system cameras - we see new developments and innovative lens designs coming up and showcased at the world’s biggest Imaging and Trade show - Photokina 2010. New lenses need to be developed for camera systems like Micro Four Thirds and the cameras from Sony and Samsung. Several lens road maps appeared already on the websites of the lens manufactures showing interesting new products. These new system cameras will change the lens market, in which way and in what time period is something we really want to know. Maybe Photokina show 2010 will give us a more insight view of today’s lens market. Look out for our daily Photokina report.

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