News Report Photokina - Olympus Imaging Corporation is pleased to announce the addition of a new lens to its Micro Four Thirds System lens line-up: the M. Zuiko Digital ED 40-150mm f4.0-5.6. Designed to maximize the performance advantages of the Micro Four Thirds System, the new Olympus 40-150mm lens offers uncompromising SLR quality and supports movie & still image compatibility. This addition enriches the M. Zuiko Digital lens lineup by covering the focal length from 18mm to 600mm in 35mm equivalent. The Olympus M. Zuiko Digital ED 40-150mm f4.0-5.6 will be available in November 2010 for an estimated retail price of 450 Euro.
News Report Photokina - Nikon announces a professional telephoto lens AF-S Nikkor 200mm f/2G ED VR II to replace AF-S VR Nikkor 200mm f/2G IF-ED. The new lens features Nano Crystal Coat, the new generation of Vibration Reduction technology (VR II) and a new A/M focus mode, making it the ideal lens for serious photographers seeking uncompromised performance. The lens retains the optical construction of its predecessor and delivers outstanding image quality with excellent sharpness, contrast and definition as well as a smooth bokeh. This lens really comes into its own when covering stage events and indoor sports.
News Report Photokina - Nikon announces a completely new, fast-aperture Nikkor lens - the AF-S Nikkor 35mm f/1.4G. This is the third f/1.4 prime Nikkor lens to be developed in the past six months and it extends creative opportunities for professional photographers everywhere. Award winning photojournalist Kadir van Lohuizen of photo agency NOOR was one of the first to get his hands on the new Nikon AF-S Nikkor 35mm f/1.4G. He said: “The Nikon 35mm is the standard ‘street’ lens for many of us at NOOR and we are really excited about this new version, it’s amazing. This fast prime lens will make it possible to shoot at almost every light condition at the highest-quality possible.” He added: “It’s going to take our documentary projects to a new level for sure.”
News Report Photokina 2010 - Pentax imaging announces the smc Pentax DA 35mm F2.4 AL, standard lens designed exclusively for use with Pentax digital SLR cameras. This new Pentax 35mm lens is versatile enough to be used with a wide range of subjects and applications for high-resolution images with edge-to-edge sharpness. It is a perfect choice for digital SLR beginners to familiarize themselves with the basics of using interchangeable lenses. Mounted on a Pentax digital SLR camera body, this standard lens offers an angle of view equivalent to a 53.5mm lens in the 35mm format for a natural, comfortable perspective similar to the naked eye for a variety of subjects and applications, including snapshots, landscape and portrait.
Report Photokina 2010 - Nikon announces a new fast aperture medium-telephoto lens - the AF-S Nikkor 85mm f/1.4G. This lens supersedes the highly acclaimed Nikon AF Nikkor 85mm f/1.4D IF with a totally new optical design, Silent Wave Motor (SWM) and Nano Crystal Coat, making it the essential choice for today’s portrait and fashion photographer. This lens continues the rich legacy of Nikkor 85mm optics and reflects Nikon’s continuing dedication to optical innovation. The Nikon AF-S Nikkor 85mm f/1.4G is designed to be the ultimate optic for professional portraiture. The fast f/1.4 aperture provides excellent subject-background separation, whilst the rounded nine-blade diaphragm renders stunning bokeh with smooth out of focus areas.
Report Photokina 2010 - Nikon announces a new super telephoto zoom lens - the AF-S DX Nikkor 55-300mm f/4.5-5.6G ED VR. With a focal length ranging from 55mm to 300mm (equivalent to 82.5mm to 450mm on DX format D-SLRs) it enables the user to really get up close and personal with distant subjects. The 5.5 times zoom ratio offers flexibility by drastically extending the telephoto reach. With 300mm (450mm on DX format cameras) at the telephoto end, this lens leads the way in affordable and portable telephoto photography, ideal for family sport events and holidays.
Report Photokina 2010 - Nikon introduces the Nikon AF-S Nikkor 28-300mm f/3.5-5.6G ED VR with a totally new zoom range to the Nikkor line-up. Featuring almost 11x zoom ratio from 28mm to 300mm this versatile optic brings new levels of flexibility to FX format DSLR users. Zurab Kiknadze, Product Manager Lenses, Accessories and Software, Nikon Europe says: “We are really excited about this new, all-round lens in the Nikkor range. The Nikon DX format 18-200mm proved to be a massive success, and we are happy to introduce FX format customers to the same advantages this lens can offer.”
Report Photokina 2010 - Nikon is pleased to announce the release of the AF-S Nikkor 24-120mm f/4G ED VR, a brand new 5x zoom lens for FX format D-SLR photographers. The 24-120mm focal length continues to be a unique proposition in the Nikkor lens range and the new version features a fixed f/4 aperture throughout the zoom range. It incorporates Nano Crystal coat and Nikon’s second generation VRII system. Zurab Kiknadze, Product Manager Lenses, Accessories & Software, Nikon Europe says: "The AF-S Nikkor 24-120mm f/4G ED VR lens offers excellent value and performance in a compact package for adventurous photographers everywhere. It is the second f/4 aperture VR zoom lens introduced this year that broadens the options for Nikon photographers."