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Leica universal wide-angle viewfinder M

Posted by: Ilse Jurrien Friday 15th, September 2006

Leica Camera AG, Solms is exhibiting the new Leica universal wide-angle viewfinder M at photokina in Cologne. The Leica universal wide-angle viewfinder M is a new accessory for the Leica ranging viewfinder system. The viewfinder permits an exact determination of the picture outline for Leica M Leica M lenses with focal lengths of 16, 18, 21, 24 and 28 mm and is thus the ideal companion to the new Leica Tri-Elmar-M 1:4/16-18-21 mm ASPH wide-angle lens. The Leica universal wide-angle viewfinder M can be used on the analog cameras Leica M7 and Leica MP and also on the digital Leica M8 with focal length extension facility. It is attached to the flash shoe of the respective camera.

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Pentax DA 70mm F2.4 Limited lens

Posted by: Ilse Jurrien Thursday 14th, September 2006

An Interchangeable Medium-Telephoto Lens for Pentax Digital SLR Cameras, Featuring Ultra-Thin Pancake Design and High-Quality Visual Description Corporation is pleased to announce the introduction of the smc Pentax-DA 70mm F2.4 Limited lens, designed for exclusive use with its digital SLR cameras and featuring an ultra-thin design and uni-focal, medium-telephoto optics. With its medium-telephoto perspective, this new lens is ideal for portrait and landscape photography. Its high-performance optics not only assures outstanding image quality, but also provides distinctive visual expression. The materials used for this lens have been carefully selected for optimum holding comfort and operability.

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Tamron AF18-250mm Macro lens

Posted by: Ilse Jurrien Thursday 14th, September 2006

Tamron announces the new AF18-250mm F/3.5-6.3 Di-II LD Aspherical (IF) Macro (Model A18), a lightweight, compact and ultra high power zoom lens designed exclusively for digital SLR cameras with APS-C sized imager sensors. This new AF18-250mm F/3.5-6.3 Di-II LD Aspherical (IF) Macro is the ultimate high power zoom lens boasting the world’s greatest zoom ratio of 13.9X, based upon Tamron’s research of lenses for exclusive use with digital SLRs equipped with APS-C sized image sensors. A milestone that Tamron, the pioneer of high power zoom lenses, has achieved by commanding its technologies to further expand the capabilities of high power zoom lenses.

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Nikon Monarch Binoculars

Posted by: Ilse Jurrien Wednesday 30th, August 2006

Nikon is pleased to announce the introduction of five new binoculars, including the 8.5x56DCF, 10x56DCF and 12x56DCF models and 8x36DCF and 10x36DCF models, adding to the highly regarded Monarch series. Boasting large 56mm diameters, the 8.5x56DCF, 10x56DCF and 12x56DCF models deliver high performance. The generous diameter means they are ideal for use in low lighting conditions, making these new models a perfect option for birders early in the morning or late at night. The 8x36DCF and 10x36DCF feature 36mm diameters to combine excellent performance with portability. All the models are waterproof up to 1m/3.3 ft for 5 minutes. The binoculars are durable for use in all conditions.

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Canon EF50mm f/1.2L USM lens

Posted by: Ilse Jurrien Thursday 24th, August 2006

Canon continues its tradition of optical excellence with a new EF lens - the powerful EF50mm f/1.2L USM lens. The new Canon lens is a valuable addition to the EOS arsenal for professional wedding and portrait photographers as well as advanced amateurs - expanding the range of current Canon EF lenses to more than 60 selections. "The EF50mm f/1.2L USM lens is now the fastest autofocus lens in its class, which makes it an essential tool for many professional and advanced amateur photographers," said Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon USA, Inc. The powerful and fast EF50mm f/1.2L USM lens will be available in November for a price of $1,599.

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Canon EF70-200mm f/4L IS USM lens

Posted by: Ilse Jurrien Thursday 24th, August 2006

Canon continues its tradition of optical excellence with a new EF lens - the versatile EF70-200mm f/4L IS USM lens. The new Canon lens is a valuable addition to the EOS arsenal for professional wedding and portrait photographers as well as advanced amateurs - expanding the range of current Canon EF lenses to more than 60 selections. "The EF70-200mm f/4L IS USM lens delivers the legendary sharpness and clarity of the Canon 'L' series lenses in a compact and lightweight design that is easy to use for hand held photography, making it a versatile lens for any photographer," said Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon USA, Inc.

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Sigma APO 50-150mm HSM lens

Posted by: Ilse Jurrien Friday 11th, August 2006

The Sigma Corporation is pleased to announce the launch of the new Sigma APO 50-150mm F2.8 EX DC HSM lens. Specially designed for digital SLR cameras with an APS-C size image sensor, this large aperture F2.8 lens has a compact and lightweight construction of 76.3mm (3.0”) in diameter, 132.6mm (5.2”) in length and weighing just 780g (27.5oz) (Nikon Mount). The incorporation of the very latest optical technology gives optimum lens performance providing excellent correction for flare, ghosting and all types of aberrations. High image quality is assured throughout the entire zoom range. Four SLD Special Low Dispersion glass elements are used for utmost correction of chromatic aberrations.

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Nikon 70-300mm AF-S VR Nikkor lens

Posted by: Ilse Jurrien Wednesday 9th, August 2006

Nikon announces the introduction of the AF-S VR Zoom-Nikkor 70-300mm f/4.5-5.6G IF-ED, a high-performance telephoto zoom lens that offers Nikon’s most advanced features such as Nikon Extra Low Dispersion (ED) glass, Silent Wave Motor (SWM) and enhanced Vibration Reduction (VRII), as well as optics perfected for use with both Nikon DX format digital and 35mm film SLR cameras. The Zoom-Nikkor lens offers 70-300mm (4.3x) zoom performance, and is suitable for various telephoto shooting opportunities in, for example, as sports, nature and wildlife photography. When used with a Nikon DX format digital SLR, the picture angle is equivalent to what would be experienced with a 105-450mm lens on a 35mm.

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The growth of the digital SLR and system camera market benefits the lens manufacturers. Due to the change in the market for SLR cameras - the growing popularity of system cameras - we see new developments and innovative lens designs coming up and showcased at the world’s biggest Imaging and Trade show - Photokina 2010. New lenses need to be developed for camera systems like Micro Four Thirds and the cameras from Sony and Samsung. Several lens road maps appeared already on the websites of the lens manufactures showing interesting new products. These new system cameras will change the lens market, in which way and in what time period is something we really want to know. Maybe Photokina show 2010 will give us a more insight view of today’s lens market. Look out for our daily Photokina report.

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