News report Photokina - Panasonic introduced a new interchangeable lens based on the Micro Four Thirds System standard from the Lumix G Micro System. The new Panasonic Lumix G 14mm / F2.5 ASPH (H-H014) lens realizes high optical performance and compactness with many technical advantages. The world’s lightest interchangeable single focal length lens Panasonic Lumix G 14 mm / F2.5 ASPH. features a 14mm (35 mm camera equivalent: 28 mm) wide angle and F2.5 brightness with sharp, high contrast image rendering. Taking advantage of the wide angle of view and deep depth of field, the compact Panasonic Lumix G 14 mm / F2.5 ASPH. offers excellent performance in shooting not only landscapes but also snapshot or indoor shooting.
News Report Photokina - Nikon announces a professional telephoto lens AF-S Nikkor 200mm f/2G ED VR II to replace AF-S VR Nikkor 200mm f/2G IF-ED. The new lens features Nano Crystal Coat, the new generation of Vibration Reduction technology (VR II) and a new A/M focus mode, making it the ideal lens for serious photographers seeking uncompromised performance. The lens retains the optical construction of its predecessor and delivers outstanding image quality with excellent sharpness, contrast and definition as well as a smooth bokeh. This lens really comes into its own when covering stage events and indoor sports.
News Report Photokina - Nikon announces a completely new, fast-aperture Nikkor lens - the AF-S Nikkor 35mm f/1.4G. This is the third f/1.4 prime Nikkor lens to be developed in the past six months and it extends creative opportunities for professional photographers everywhere. Award winning photojournalist Kadir van Lohuizen of photo agency NOOR was one of the first to get his hands on the new Nikon AF-S Nikkor 35mm f/1.4G. He said: “The Nikon 35mm is the standard ‘street’ lens for many of us at NOOR and we are really excited about this new version, it’s amazing. This fast prime lens will make it possible to shoot at almost every light condition at the highest-quality possible.” He added: “It’s going to take our documentary projects to a new level for sure.”
News Report Photokina 2010 - Pentax imaging announces the smc Pentax DA 35mm F2.4 AL, standard lens designed exclusively for use with Pentax digital SLR cameras. This new Pentax 35mm lens is versatile enough to be used with a wide range of subjects and applications for high-resolution images with edge-to-edge sharpness. It is a perfect choice for digital SLR beginners to familiarize themselves with the basics of using interchangeable lenses. Mounted on a Pentax digital SLR camera body, this standard lens offers an angle of view equivalent to a 53.5mm lens in the 35mm format for a natural, comfortable perspective similar to the naked eye for a variety of subjects and applications, including snapshots, landscape and portrait.
Report Photokina 2010 - Nikon announces a new fast aperture medium-telephoto lens - the AF-S Nikkor 85mm f/1.4G. This lens supersedes the highly acclaimed Nikon AF Nikkor 85mm f/1.4D IF with a totally new optical design, Silent Wave Motor (SWM) and Nano Crystal Coat, making it the essential choice for today’s portrait and fashion photographer. This lens continues the rich legacy of Nikkor 85mm optics and reflects Nikon’s continuing dedication to optical innovation. The Nikon AF-S Nikkor 85mm f/1.4G is designed to be the ultimate optic for professional portraiture. The fast f/1.4 aperture provides excellent subject-background separation, whilst the rounded nine-blade diaphragm renders stunning bokeh with smooth out of focus areas.
Review Photokina 2010 - With the introduction of the Nikon AF-S Nikkor 85mm f/1.4G, Nikon fulfills an old promise. Nikon already had the beautiful Nikon 85mm f/1.4 in its assortment, but it was missing a number of specifications that we recently found in the new series of professional Nikon lenses. The new Nikon AF-S Nikkor 85mm now has a Silent Wave Motor, AF-S, and the highly praised Nano Crystal coating. It was a difficult task for the optical designers to improve the already highly valued lens. But this Nikon 85mm lens means that there is a new lens available for the portrait and fashion photographer in order to get the most out of the Nikon FX DSLR camera.
Photokina 2010 News - Canon announces the development of a new super-telephoto lens for its leading range of Canon EOS Digital SLR cameras - the Canon EF 600mm F/4L IS II USM. Developed as part of Canon’s acclaimed L-series of professional lenses, the new Canon 600mm lens will achieve new and advanced levels of image quality. The new telephoto lens will include the highest quality components, featuring high specification Image Stabilizer technology alongside the use of optical materials such as Fluorite, to correct aberrations ensuring high resolution images rich in detail and contrast. The new Canon 600mm lens will be displayed for the first time in Europe during Photokina 2010 in Cologne, Germany.
Photokina 2010 News - Canon announces the development of a new super-telephoto lens for its leading range of Canon EOS Digital SLR cameras - the Canon EF 500mm F/4L IS II USM. Developed as part of Canon’s acclaimed L-series of professional lenses, the new Canon 500mm lens will achieve new and advanced levels of image quality. The new telephoto lens will include the highest quality components, featuring high specification Image Stabilizer technology alongside the use of optical materials such as Fluorite, to correct aberrations ensuring high resolution images rich in detail and contrast. The new Canon 500mm lens will be displayed for the first time in Europe during Photokina 2010 in Cologne, Germany.