Photokina 2010 News - Canon unveils world’s first fisheye zoom lens offering both circular and full frame images, thanks to an extreme wide-angle focal range of 8-15mm. Replacing the 15mm f/2.8 fisheye, the new Canon 8-15mm f/4L Fisheye USM is the latest addition to Canon’s L-series range of professional lenses, providing outstanding image quality, constant aperture throughout the zoom range and a robust design for reliable shooting in challenging weather conditions. When paired with Canon’s full-frame DSLR bodies, such as the Canon EOS 5D Mark II or the EOS-1Ds Mark III, professional photographers can choose to capture circular or full-frame fisheye images, allowing them to view a scene in a completely new way.
Sigma is pleased to announce the launch of the 4.5mm F2.8 EX DC Circular Fisheye HSM the first Circular Fisheye lens exclusively for use with APS-C size digital SLR cameras and 10mm F2.8 EX DC Fisheye HSM diagonal fisheye lens exclusively for use with APS-C size digital SLR cameras for Sony and Pentax fitting cameras. This autofocus circular fisheye lens has an angle of view of 180 degrees in all directions. It is exclusively designed for digital SLR cameras with the APS-C size image sensor. When used in conjunction with digital SLRs with APS-C size image sensor, it produces circular image within the frame.
Lensbabies launches the new Lensbaby accessory lenses, a Lensbaby Wide Angle/Macro Conversion Lens and a Lensbaby Wide Angle/Telephoto Lens kit. Most notable about the new wide angle accessory lens is that it is optimized for use with the Lensbaby - no other wide angle accessory on the market preserves the size of the sweet spot of focus the way the Lensbaby wide angle lens does. When a photographer uses an industry standard wide angle conversion lens with a Lensbaby it shrinks the size of the Sweet Spot. The shrinking Sweet Spot makes it harder to shoot wide open at f/2.0 or f/2.8, because the Sweet Spot reduces to quite a small percentage of the photo. Our new Lensbaby wide angle conversion lenses solve the problem of the shrinking Sweet Spot.
An Interchangeable Medium-Telephoto Lens for Pentax Digital SLR Cameras, Featuring Ultra-Thin Pancake Design and High-Quality Visual Description Corporation is pleased to announce the introduction of the smc Pentax-DA 70mm F2.4 Limited lens, designed for exclusive use with its digital SLR cameras and featuring an ultra-thin design and uni-focal, medium-telephoto optics. With its medium-telephoto perspective, this new lens is ideal for portrait and landscape photography. Its high-performance optics not only assures outstanding image quality, but also provides distinctive visual expression. The materials used for this lens have been carefully selected for optimum holding comfort and operability.