News report Photokina - Sony showcases the unique and creative possibilities of its full digital imaging line-up at the Photokina 2010 show in Germany. Highlights on the Sony stand include latest additions to the Sony Alpha cameras, Sony Cyber-shot compact cameras, Sony Handycam HD camcorders, Sony Bloggie Mobile HD snap digital cameras and Sony S-Frame photo frames.
Report Photokina 2010 - The new Sony NEX VG10 camcorder is the world's first consumer camcorder with interchangeable lenses and the first Handycam camcorder to feature an extra-large Exmor APS HD CMOS sensor. Sony's NEX-VG10 Interchangeable lens HD Handycam camcorder is equipped with the same Exmor APS HD CMOS sensor used in the "Sony NEX-5" and "NEX-3" digital cameras and compatible with the high grade "E-mount" series of smaller, lighter lenses optimized for video shooting with silent operation and AF. The Sony NEX camcorder is also compatible with a wealth of "A-mount" interchangeable lenses used by Sony's existing alpha DSLR camera line-up via a mount adapter (sold separately), including award winning Sony G Lenses and Carl Zeiss branded lenses.
Sony Alpha camera review - Photokina 2010 report - The new Sony A580 is equipped with a newly developed 16.2 Megapixel Exmor APS HD CMOS censor, offers up to 7fps shooting, and Auto HDR - a feature which enables a photographer to capture shots that normally are only possible after post processing. Sony targets the A580 at photographers who wants to become better than the average compact shooter and search for new creative expressions, but are still looking for user-friendliness and easy-of-use. Another highlight is the integration of video into the series of Sony Alpha cameras. For a camcorder specialist it took them quite a while, but according to Sony there was enough reason to act in such.
Sony Alpha camera reviews - Photokina 2010 report - Although the Sony A560 is introduced in August, just before the IFA and Photokina, both held in Germany, we receive new info that the Sony A560 will be available in the first quarter of 2011. The Sony A560 is equipped with an Exmor APS HD CMOS sensor with 14.2 effective Megapixels. For Sony standards this is a basic resolution for DSLR cameras, but sufficient for post processing. Together with the latest iteration of Sony’s powerful BIONZ imaging processor, it supports high-speed continuous shooting plus a sophisticated range of digital image compositing and processing functions. This gives even greater artistic possibilities to beginners and photo enthusiasts alike.
Sony Alpha SLR review - Photokina 2010 report - The last couple of years as a camera manufacturer Sony developed itself remarkable. In the early days we could choose out of a series of Cybershot cameras and a handful of Alpha DSLR cameras, but today Sony offers a rather extensive range of camera packed with the latest innovative techniques. It was only recently that Sony introduced its own version of a system camera, the NEX and only a few months later we witness the introduction of a new type of Alpha camera, the Sony A33. The Sony A33 is an interesting interchangeable lens camera. First there is the Translucent Mirror technology offering new possibilities like continues live preview of action and video clips.
Sony Alpha DSLR review - Photokina 2010 report - Prior to the Press event where Sony introduced their latest series of Alpha cameras I was able to shoot with the new Sony A55 camera. The Sony A55 is of most interest to us as this Alpha camera is packed with features that are the most recent and innovative ones. It happens that the Sony Alpha 55 is the first Alpha camera with Translucent Mirror technology. Such a technique gives the engineers great advantages like real-time video image preview via the electronic viewfinder or via the high resolution 3-inch display - in contrast with DSLR cameras where the raised mirror prevents light from reaching the optical viewfinder during video shooting.
Review Photokina 2010 - There is an interesting development occurring in the Sony camera division. While last year we could only choose between Cybershot and Alpha DSLR cameras, the choices have been significantly extended with only two new types of cameras. First of all, of course the very compact NEX system cameras that are very quickly becoming a sales hit. Secondly, the Sony Alpha A55 and A33 cameras with Translucent Mirror technology, a new type of camera with interchangeable lens, but now with an electronic viewfinder and translucent, fixed mirror. In fact, it is no longer a real ‘reflex’. With the introduction of the Sony Alpha A580, the traditional DSLR is equipped with the most recent technology.
Review Photokina 2010 - Sony is actually just a rookie in terms of DSLR cameras. Although they have vast experience, surging from their take-over of Konica Minolta, it was only a few years ago that the first Sony Alpha camera was brought out onto the market. With the introduction of the Sony Alpha A55, Sony seems to be making progress in leaps and bounds. The Sony Alpha A55 camera distinguishes itself from the competition with innovative techniques and different features with which Sony proves itself as a DSLR manufacturer. The Sony Alpha A55 is the first Alpha camera that is based on the so-called Translucent Mirror technique. This is in fact an old technique, modernized and given a facelift.