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Sony digital cameras at Photokina

Dennis Hissink
Photokina report
Saturday 4th, October 2008
Posted by: Dennis Hissink

If we speak of a camera manufacturer that is growing fast and conquering a large market share with a lot of marketing force, it has to be Sony playing the main role. In 2006 Sony launched its first DSLR under the own brand name; the Sony Alpha 100. One year later, the Sony Alpha 700 arrived, a camera for the middle segment. 2008 was a great break-through with no less than three new DSLR models, notably the A200, A300 and A350. During the PMA, at the beginning of 2008, Sony stirred up the fire by unveiling some information about the CMOS image sensor that was going to be used. The message was clear; with 24.6 Megapixels on a full frame sensor, 2008 should also be the year for Sony to launch a DSLR in the high end segment. And thus, the Sony DSLR-A900 was born.

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Sony digital cameras

Sony DSLR-A900 Gallery

Posted by: Dennis Hissink Friday 12th, September 2008

After attending the press event in Edinburgh where Sony introduced their long-awaited Alpha flagship I had some time to enter the highlands and shoot with the new Sony Alpha 900 camera. The new Sony DSLR-A900 24.6 Megapixel DSLR camera is the first full format high resolution model of Sony’s Alpha line-up. The Sony A900 sets a new benchmark, not only because it features the industry’s first ever 24.6 effective megapixel full-frame CMOS sensor, but the Sony A900 forces also a price breakthrough. In the Netherlands Sony will tag its flagship with a price of Euro 2999 for the body, and that is including VAT.

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Sony A900

Posted by: Dennis Hissink Tuesday 9th, September 2008

Sony introduces the Alpha 900, the world’s first full-frame 24.6 megapixel DSLR: The A900 delivers the unmatched image quality, creative expression and performance demanded by professional photographers. The Sony A900 digital SLR from Sony sets a new benchmark for serious photo enthusiasts who demand the unrivalled quality and creative possibilities of full-frame imaging. The flagship of the Alpha DSLR range features the industry’s first ever 24.6 effective megapixel full-frame CMOS sensor. Developed by Sony, this groundbreaking sensor’s ultra-high pixel count and large size - equivalent to a 35mm film frame - deliver extraordinary image detail and wide dynamic range.

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Sony CyberShot W170 review

Posted by: Dennis Hissink Tuesday 9th, September 2008

The first quarter of a year tends to be the busiest period for most manufacturers, since many introductions are usually made at that specific time. In January, the first large consumer electronics show kicks off, the CES in Las Vegas; which generally forms the start of the first camera introductions. In 2008, the PMA was held right after the CES show, leading to a genuine flood of new compact and DSLR cameras. So did Sony, and the Sony Cybershot W170 belongs to the first series of this year. The Sony Cybershot W170 is a camera model of the W-series; models that aim at a straightforward operation, yet, are equipped with the latest innovative techniques.

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Sony T300 review

Posted by: Mark Peters Sunday 31st, August 2008

Compact digital cameras like the Sony Cybershot DSC-T300 are made for their ease. Compact in size, as flat as possible as to not leave a bulge in your trouser or shirt pocket, and where possible as light weighted as can be. The compact size does not always apply to a compact camera, for example the Megazoom digital cameras, and these are therefore often called hybrid cameras. The Sony T300 compact camera settles for two out of three of these criteria, for its size is still rather considerable, namely some 179 grams (operable).

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Sony CyberShot DSC-T500

Posted by: Mark Peters Thursday 28th, August 2008

Everyone’s spoiled for choice with the camera that thinks it’s a camcorder. Now it’s easy to capture your favourite moments as sumptuous stills or HD movie clips with the slim, stylish new Sony Cyber-shot T500. Available in a choice of eye-catching piano black, silver and red finishes, the chic Sony T500 is packed with Sony technology to help everyone take better-looking pictures. Alongside sparkling 10.1 effective megapixel still image quality, the Sony CyberShot T500 is the first digital camera that can capture crisp, clear HD movie clips with stereo sound. New HD movie mode allows up to 60 mins (approx) of video to be stored on the supplied 4GB Memory Stick.

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Sony Cybershot T700

Posted by: Mark Peters Saturday 23rd, August 2008

Sony introduces a new gorgeous T-Series Cybershot digital camera from Sony are bursting with amazing features to help you take great pictures. Slim, colorful and easy to carry, they’re the perfect partner for any occasion, from fun-filled nights out to holidays, parties and family moments. Now it’s easy to take your precious photo collection everywhere you go. Just 16.4mm slim (15.2mm at thinnest point), the amazing new Sony Cybershot T700 digital camera can store up to an incredible 40,000 images in its huge 4GB internal memory. Like the Sony T77, the Cyber-shotT700 is available in five up-to-the minute colour options. Choose from black, silver, gold, pink or red to suit your individual style.

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Sony Cybershot T77

Posted by: Mark Peters Saturday 23rd, August 2008

A gorgeous new T-Series Cyber-shot cameras from Sony is bursting with amazing features to help you take great pictures. Slim, colorful and easy to carry, the Sony Cybershot T77 is the perfect partner for any occasion, from fun-filled nights out to holidays, parties and family moments. The Sony T77 is the world’s slimmest camera with 4x optical zoom. The breathtaking Sony Cyber-shot T77 digital camera proves that less really is more when it comes to beautiful pictures. Just 15mm thin (13.9mm at thinnest point), the stunningly styled T77 won’t spoil the lines of a jacket or shirt pocket. It’s available in a range of five mouthwatering colours including black, silver, pink, green and brown.

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Photokina report : It is very simple - you are a photo enthusiast? Love your digital camera or digital SLR and want to upgrade your skill? Looking for the latest innovations and digital trends? Or you just want to get updated on everything you could ever imagine happening in the entire imaging industry? Then you have found your excuse to sit down and watch this daily updated report on the world’s biggest and most interesting fair. The Photokina 2008 is the one and only platform that offers everything - from easy entry level devices for the amateur, up to top professional devices for the Pro. Watch all the dynamics merge into one of the biggest technology parts of the world. Image is everywhere and with Photokina’s presentation, both visitors and exhibitors will be successful even before this show has started. Bookmark our Photokina 2008 live report and watch us daily!