Sony A580

• Brand: Sony
• Subject: Digital Cameras
• Category: SLR Cameras

News Photokina 2010 - Appealing to digital photographers ready to explore sophisticated new creative possibilities, the Sony DSLR-A580 offers unparalleled levels of imaging refinement. At the heart of the Sony A580 SLR camera is a new-generation Exmor APS HD CMOS Sensor processor. Together with the latest iteration of Sony’s powerful BIONZ imaging processor, it supports high-speed continuous shooting plus a sophisticated range of digital image compositing and processing functions. This gives even greater artistic possibilities to beginners and photo enthusiasts alike. The new Sony DSLR-A580 digital SLR camera is available from October 2010.

Sony A560

• Brand: Sony
• Subject: Digital Cameras
• Category: SLR Cameras

News Photokina 2010 - Appealing to digital photographers ready to explore sophisticated new creative possibilities, the Sony DSLR-A560 offers unparalleled levels of imaging refinement. At the heart of the Sony A560 SLR camera is a new-generation Exmor APS HD CMOS Sensor processor. Together with the latest iteration of Sony’s powerful BIONZ imaging processor, it supports high-speed continuous shooting plus a sophisticated range of digital image compositing and processing functions. This gives even greater artistic possibilities to beginners and photo enthusiasts alike. The new Sony DSLR-A560 digital SLR camera is available from the 1st quarter of 2011.

Sony A55

• Brand: Sony
• Subject: Digital Cameras
• Category: SLR Cameras

News Photokina 2010 - The Alpha family of interchangeable lens cameras from Sony grows with the compact, ultra-responsive new Sony A55. Sony’s first-ever digital camera to employ Translucent Mirror Technology showcases an innovative optical system that opens up dramatic new shooting possibilities. In contrast with conventional DSLR cameras, Translucent Mirror Technology uses a fixed, translucent mirror that ‘splits’ the optical pathway between the main image sensor and a separate phase-detection autofocus sensor. The new Sony A55 Single Lens Translucent mirror camera is available from September 2010 and will be on display at the Photokina 2010 show in Germany.

Sony A33

• Brand: Sony
• Subject: Digital Cameras
• Category: SLR Cameras

News Photokina 2010 - The Alpha family of interchangeable lens cameras from Sony grows with the compact, ultra-responsive new Sony A33. Sony’s first-ever digital camera to employ Translucent Mirror Technology showcases an innovative optical system that opens up dramatic new shooting possibilities. In contrast with conventional DSLR cameras, Translucent Mirror Technology uses a fixed, translucent mirror that ‘splits’ the optical pathway between the main image sensor and a separate phase-detection autofocus sensor. The new Sony A33 Single Lens Translucent mirror camera is available from September 2010 and will be on display at the Photokina 2010 show in Germany.

Sony A900

• Brand: Sony
• Subject: Digital Cameras
• Category: SLR Cameras

Sony introduces the Alpha 900, the world’s first full-frame 24.6 megapixel DSLR: The A900 delivers the unmatched image quality, creative expression and performance demanded by professional photographers. The Sony A900 digital SLR from Sony sets a new benchmark for serious photo enthusiasts who demand the unrivalled quality and creative possibilities of full-frame imaging. The flagship of the Alpha DSLR range features the industry’s first ever 24.6 effective megapixel full-frame CMOS sensor. Developed by Sony, this groundbreaking sensor’s ultra-high pixel count and large size - equivalent to a 35mm film frame - deliver extraordinary image detail and wide dynamic range.